About me
Music Fanatic and Global Strategist. It's my mission and dream to work for a Music Company or Record Label.
I have been fortunate enough to have worked with brilliant people in some of the best creative, advertising and media agencies in the world. I have been based in Hong Kong, Shanghai, New York & now London.
I am committed to developing strategies and ideas which are innovative and effective through campaigns and events.
I am excited by the pace of change driven by technology and the opportunities it presents for fresh thinking and creativity. I develop lasting relationships quickly and at ease & love problem solving.
I run a Studio 54 night. Play the trumpet. Love disco & soul and have worked with Spotify, Shazam & Mixmag on both personal & work projects.
Portfolio of experiential events & strategy work/campaigns available on request.
Work history
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Co-FounderClubReproduction
United KingdomFull Time
• Established events company, targeting students, resulting in expansion into 5 major UK cities including Edinburgh, Glasgow, Aberdeen, Dundee and Manchester.
• Responsible for all events, financial accounts, hiring of staff, weekly schedules, negotiations, and contracts with clients
• Managed company’s PR and social media platforms inclusive of consistently updating company website and portfolio.
Marketing & New BusinessProfirst
- London, United KingdomFreelance
•Led and coordinated all International event activity, launches, influencer trips & PR stunts for clients including Armani, Estee Lauder, Becca Cosmetics, L’Oreal, Refinery 29 (Portfolio available on request).
• Led & created all design assets including social media campaigns, email memos, presentations to brands & any internal documents for Local offices
• Responsible for briefs & creative direction to be given to photographers, videographers and ambassadors in order to generate the best content possible post production.
• Ran all company budgets, supplier marketing collateral and led New Business pitches
• Developed Profirst creative growth strategy to drive reach & create connections between brands and consumers (via Global event & PR activity)
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Skills
- Strategy
- Marketing
- Advertising
- Events
- Business Development
- Creative Strategy
- Brand Creative Strategy
- Experiential Events
- Experiential Marketing
- Strategic Marketing
Education
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International Strategy, Communication & NegotiationShanghai Institute of Foreign Trade
- Shanghai, China
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BSc International BusinessDundee Business School
- Dundee, United Kingdom
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