Projects credited in
- Ajuntament BCN – NadalChristmas in Barcelona not only sees a big increase in consumer spending but also in the cultural and social events that take place. In recent years the city council has chosen to reflect the full range of these festive activities rather than just focus on the commercial side of the holidays. They have done this by taking a more narrative approach to their campaigns. Over the summer of 2017 the administration got in touch with Hey and gave us the task of devising the concept and creativity for t
- ArrelsArrels, which means “roots” in English, is a Barcelona based footwear brand making shoes for the urban market. Creating the identity meant finding the right balance between their urban look and their rural roots and between being handmade and mass produced. This duality is reflected in the two colours of the identity and in the pattern created for the boxes and the shoes; an idea which was carried over to the brochure. The design of the pattern plays with the idea that if you were to rip up all
Skills
- Writing
- Journalism
- Copywriting
- Content Strategy
- Content Creation
- Article Writing
- Cultural Journalism
- Arts Journalism
- Editing
- Marketing Strategy