About me

Merchandiser and freelance journalist based in London.

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Projects

• 'The problem with AI beauty influencers: we can't envy them' - for Dazed BeautyA beauty feature I penned for Dazed Digital on AI influencers, self-esteem and the special sauce in influencer content: envy.
• Hirestreet UK x ECFS sustainable fashion show at the New York Times Climate Hub, COP26I was delighted to be involved in the sustainable fashion showcase at the New York Times Climate Hub at COP26, working as part of the Edinburgh Charity Fashion Show (ECFS) team. So, so lucky to be working in a space designed by Es Devlin! A big thank you to Hirestreet UK for enlisting our help in putting on a wonderful show which showcased some exciting new designers including Inga Kovalerova and Bellanude, alongside sustainable fashion enterprise Hirestreet UK. Thank you also to the talented s

Work history

MerchandiserBloom & Wild
Feb 2024London, United KingdomFull Time
Ecomm merchandising, product launches, creative briefing & more at Bloom & Wild!
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Creative ConsultantEdinburgh Charity Fashion Show
Aug 2021Edinburgh, United KingdomFreelance
Working with the ECFS team on all things creative.

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Skills

• Art Direction
• Brand Tone
• Editing
• 35mm Film Photography
• Art Photography
• Arts Writing
• Travel Writing
• Article Writing
• Creative Writing
• Content Curation

Education

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Master of ArtsThe University of Edinburgh
Aug 2018Edinburgh, United Kingdom
Currently studying Undergraduate MA Sociology
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IB DiplomaMarymount International School London
Aug 2011 - Apr 2018London, United Kingdom

Awards

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Honorable MentionInternational Photography Awards, Los Angeles, USA
Accepted into the official selection and awarded an honorable mention in the non-professional category for the 2022 International Photography Awards.
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Du, Ich - Wir Sind EuropaAuswärtiges Amt (Federal Foreign Office) Germany
Short story published in an anthology

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