An experienced marketing professional specializing in both digital and traditional marketing communication tools and techniques. Administered the successful development and execution of marketing campaigns as well as the design of various supporting materials for multiple clients.
3+ years experience in brand marketing for fashion and beauty businesses.
Passionate about using design, media and fashion as positive tools for societal change. Fashion is a dynamic and ever-changing industry that excites me with its unpredictable and innovative nature.
Work history
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Brand Graphic DesignerDarihana Nova
Miami, United StatesPart Time
Leading creative conception, design and production of sister brands’ digital and physical assets to refine brand messaging.
-Developed graphics and concepts for health and fitness iOS/Google Play mobile application with a 4.9/5 rating
-Designed 10 custom graphic patterns for women’s athleisure wear and fitness equipment.
-Managed multiple projects simultaneously to generate client increase by creating 150+ graphics mirroring company’s brand style for social media pages, website and Darihana Nova fitness workbooks.
-Constructed branding for Darihana Nova’s ‘Your Body, Your Goals’ 6-week fitness challenge that enrolled 1,200 clients.
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OwnerPaulina Lejarza Designs
London, United KingdomFreelance
-Reinitiated brand awareness and generated 74% of revenue growth with 100+ brand assets including designs for branding, business cards, packaging posters, apparel and gif animations.
-Improved customer journey; resulted in 60% increase in sales with strategic website design, SEO and email marketing.
-Increased social media traffic and engagement by 200% by coordinating clients’ social media content and strategy with implementations of latest format and trends.
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Skills
- Marketing Strategy
- Graphic Design
- Visual Storytelling
- Photography
- Luxury Branding
- Brand Management
- Digital Media
- Business Development
Education
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Masters of Science in International MarketingHult International Business School
- London, United Kingdom
-Dean's List
-Marketing Board Member of Hult's Luxury Fashion Society
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Bachelor of Arts (BA), Major in Political Science St. Mary's University San Antonio
- San Antonio, United States
-Honours: Cum Laude
-Dean's List
-Marketing Board Member of Tri Sigma Sorority
Awards
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MIM Future Mindset Challenge Best Overall TeamHult International Business School
Best Overall Team for creating a successful business model for 'Sakkie' smart blanket designed to save premature babies' lives.