Paulina Mena


  • LocationParis, France

About me


Several years of experience in marketing and commercial areas. Expertise in strategic planning and management of stakeholders. Responsible of the management of service agencies: Communications/PR, advertising, market research and events planning. Successful performance launching new products and budgeting. Bilingual professional with international exposure within multinational companies, high orientation teamwork and goal achievements. Passionate about fashion and creative ideas, I want to be a link between the business approach and the creative process.



  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Corporation
  • Presenting
  • Brand Management
  • Budgeting
  • Marketing Strategy
  • Production Management
  • Strategic Planning
  • Client Management
  • Office
  • Powerpoint

Work history


Event Manager

Blanco Corporate Events

Jan 2015 - Nov 2015
  • Event manager coordinator, main link between operational teams & clients Coordination and development of event proposals, budgeting and follow-up


Marketing Manager


Feb 2008 - Oct 2014
  • • Responsible for the development of 5-year strategic plan of the company, with a focus on marketing and business strategy to develop additional growth initiatives on top of the base case • Consolidation of the growth strategy of the company, exceeding the average growth of the industry within the last 3 years • Professionalization of the marketing function within the company, focusing on developing seasonal campaigns/materials/contents according to the specific target strategy; including promotional and educational events for each segment • Preparation of the annual marketing budget, together with the implementation and follow up of the strategies and projects • Management of business relationships with pharmacy chains, developing promotional and launching campaigns, sales training programs, periodical reviews of coverage and performance meetings • Responsible of the New Products strategy, coordinating legal and regulatory areas, logistical, financial and other functions internally and with Headquarters • Responsible of the management of external agencies to support the business: Communications and PR agency, advertising/design agencies, event planners • Management of key stakeholders, focusing in opinion leaders, educational institutions and scientific societies • Development of strategic business initiatives, with special focus on patients and OTC market by developing contents for social networking and internet


Product Manger


Jan 2005 - Jan 2008
  • • Sales consolidation of the product portfolio within the top 5 of its market segment • Development of the annual marketing plan and budget for the portfolio • Development of an external advisory board with opinion leaders, focusing in the implementation of educational activities and update meetings to cover relevant topics for members and scientific community • Development and implementation of new product launches within the scope of the portfolio, with an emphasis on pre-marketing strategy, sales force training and launching events • Management of loyalty programs for patients, implemented with pharmacy chains and other distributors • Responsible for developing a massive awareness campaign for patients, with emphasis on prevention and healthy lifestyle • Development of a PR strategy for the portfolio with a Communication Agency, along with a prize for the best Press article published within local media


Product Manager

Novartis AG

Jan 2003 - Nov 2004
  • • Management of the leading brand in the category, developing of the annual marketing and budget plans • Coordination and implementation of the brand strategy at a regional level, with local adaptation in 13 countries of the Central American and Caribbean region (Spanish and English speaking countries) • Development of an incentive plan for the sales force, focusing in the achievement of sales goals and decreasing of budget gaps • Development and management of an optimization model of local marketing budgets, to be managed by countries • Design and implementation of a market intelligence program, with emphasis in monitoring key competitors at a regional level • Responsible for the implementation of a Social Responsibility campaign, sponsored by the brand with a regional scope • Marketing representative at the editorial board of the Journal of HR of the company


Product Manager

Wallgreens Boots

Jan 2000 - Nov 2002
  • • Management of the client portfolio of Insurance Companies and Isapres, with emphasis on new product development (pharmaceutical insurance) and costs management • Customer base expansion by developing new contracts with large companies (Public & Private) • Responsible for training HR managers in the management of pharmacy benefit programs • Development of direct marketing campaigns with large customers (companies) • Commercial training to other subsidiaries teams, focusing on portfolio management and new products development



International Fashion Luxury Brand Management


Jan 2016 - Dec 2016
  • INTERNATIONAL & LUXURY BRAND MANAGEMENT Understand the principals and the brands’ management practices and their implication in the sectors of the fashion and luxury. Following the analysis of problems of brands, deliver the feedbacks of experiences to propose the scenarios of optimization. This program organizes around a marketing and communication strategy simulation by the launching of the creative project in the market by a student from the fashion design & creation ESMOD. Program Approach the principles and the underlying practices of fashion society management since the development of marketing till the distribution, also by bringing up the management of all the actors of the program creation/ production/distribution. Acquire the fundamentals of the fashion sector: historical and sociological approach to the fashion, initiation of textiles and glossary of the fashion products, role and influences of the trends and the artistic influences. To familiarize with the fashion industry, the calendars and the actors.


Contemporary Art in NY

Sotheby’s Institute of Art

Jun 2014 - Jul 2014
  • The aim of the course is to discover the vibrant contemporary art scene in New York through access to artists' studios, galleries, museums, foundations, private collections and other spaces. In this course students gain an understanding of both contemporary art history and the newest developments emerging in Basel, Berlin, Brooklyn and other important art markets. The series of lectures and tours throughout the city and its immediate surroundings help identify the key personalities and most influential spaces which contribute to this rich and varied dialogue. This course focuses primarily on dynamic, cutting-edge contemporary art with an emphasis on exploration of the intimate spaces of the art world not generally accessible to the public. Learn how to ask pertinent questions about art and become familiar with terminology specific to the art world. Have explored venues and neighborhoods of contemporary art activity. Have gained exposure to art professionals and unusual art spaces.


Fashion Communication

Central Saint Martins

Mar 2013 - Mar 2013
  • An introduction to fashion communication for those who want to enter the worlds of fashion journalism, advertising, PR, styling, fashion book production and art direction. The course includes one day workshops and longer projects. Students must have an open mind as some of the projects have unusual starting points. Magazine cover design, styling, photography, catwalk reporting and sketching, street style blogs, a book concept, fashion illustration and branding are covered.


Corporate Management

Universidad Adolfo Ibañez

Aug 2012 - Jan 2013
  • The program aims to develop the management skills needed to address dynamic enterprises through training the knowledge acquired to face the realities of each potential corporate governance Director. Acquire and implement best practices to strengthen the capacity of strategic design and the ability to align the different areas of business towards a common goal. Exercise strategic and transformational leadership to strengthen the work of the management team and stimulate the creation of an enabling environment for the exchange of ideas, with the aim of integrating individual visions to the project company. Acquire techniques and methods of leadership and decision making. Knowledge of management tools and strategic control variables that allow them to have accurate, timely and relevant indicators. get familiar within the legal framework of the Board.


Business Administration

Universidad Diego Portales

Mar 1993 - Aug 1998
  • Bachelor degree in Business Administration



Universidad Andres Bello

Mar 1990 - May 1992
  • Bachelor degree in Architecture (not finished)