About me
Several years of experience in marketing and commercial areas. Expertise in strategic planning and management of stakeholders. Responsible of the management of service agencies: Communications/PR, advertising, market research and events planning. Successful performance launching new products and budgeting. Bilingual professional with international exposure within multinational companies, high orientation teamwork and goal achievements.
Passionate about fashion and creative ideas, I want to be a link between the business approach and the creative process.
Work history
Event Manager
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Event manager coordinator, main link between operational teams & clients
Coordination and development of event proposals, budgeting and follow-up
Marketing Manager
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• Responsible for the development of 5-year strategic plan of the company, with a focus on marketing and business strategy to develop additional growth initiatives on top of the base case
• Consolidation of the growth strategy of the company, exceeding the average growth of the industry within the last 3 years
• Professionalization of the marketing function within the company, focusing on developing seasonal campaigns/materials/contents according to the specific target strategy; including promotional and educational events for each segment
• Preparation of the annual marketing budget, together with the implementation and follow up of the strategies and projects
• Management of business relationships with pharmacy chains, developing promotional and launching campaigns, sales training programs, periodical reviews of coverage and performance meetings
• Responsible of the New Products strategy, coordinating legal and regulatory areas, logistical, financial and other functions internally and with Headquarters
• Responsible of the management of external agencies to support the business: Communications and PR agency, advertising/design agencies, event planners
• Management of key stakeholders, focusing in opinion leaders, educational institutions and scientific societies
• Development of strategic business initiatives, with special focus on patients and OTC market by developing contents for social networking and internet
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Skills
- Advertising
- Events
- Marketing PR
- Branding
- Corporation
- Presenting
- Brand Management
- Budgeting
- Marketing Strategy
- Production Management
- Strategic Planning
- Client Management
- Office
- Powerpoint
Education
International Fashion Luxury Brand Management
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INTERNATIONAL & LUXURY BRAND MANAGEMENT
Understand the principals and the brands’ management practices and their implication in the sectors of the fashion and luxury. Following the analysis of problems of brands, deliver the feedbacks of experiences to propose the scenarios of optimization. This program organizes around a marketing and communication strategy simulation by the launching of the creative project in the market by a student from the fashion design & creation ESMOD.
Program
Approach the principles and the underlying practices of fashion society management since the development of marketing till the distribution, also by bringing up the management of all the actors of the program creation/ production/distribution. Acquire the fundamentals of the fashion sector: historical and sociological approach to the fashion, initiation of textiles and glossary of the fashion products, role and influences of the trends and the artistic influences. To familiarize with the fashion industry, the calendars and the actors.
Contemporary Art in NY
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The aim of the course is to discover the vibrant contemporary art scene in New York through access to artists' studios, galleries, museums, foundations, private collections and other spaces. In this course students gain an understanding of both contemporary art history and the newest developments emerging in Basel, Berlin, Brooklyn and other important art markets. The series of lectures and tours throughout the city and its immediate surroundings help identify the key personalities and most influential spaces which contribute to this rich and varied dialogue. This course focuses primarily on dynamic, cutting-edge contemporary art with an emphasis on exploration of the intimate spaces of the art world not generally accessible to the public.
Learn how to ask pertinent questions about art and become familiar with terminology specific to the art world.
Have explored venues and neighborhoods of contemporary art activity.
Have gained exposure to art professionals and unusual art spaces.
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