Pauline Beroud

Head of Business Marketing

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Director - Senior Brand Manager - Brand Strategist

About me

A highly professional, dynamic, and driven senior marketer, with strong experience working in global fast paced multimedia organisations. Motivated and enthusiastic, analytical and logical, with a hands-on approach to all tasks, completing projects with the utmost dedication. An organised, proactive and committed person, working well on initiative or as part of a team, with meticulous attention to detail.

Skills

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Head of Business Marketing

Hearst Magazines UK

Jun 2014
  • London, United Kingdom
  • Full Time
  • Driving Hearst trade marketing strategy at corporate level and across the portfolio.  Responsible for all aspects of the trade marketing and communications plan, including brand development, product marketing & innovation, demand generation, online and direct marketing, lead management and PR relations  Shifted Hearst advertising solutions architecture to reflect a customer centric approach and aligned to clients’ needs  Set and launched refreshed market positioning & visual identity on all marketing and comms touch points. Delivered a more clarified brand platform & executed a refreshed brand expression for the network (Live Confident 2015)  Launched Hearst new digital solution, Shared Spaces, positioning Hearst as the content makers and brand storytellers to the industry  Acting as an internal brand advisor, working with all Group Publishing Directors on titles' brand plans and growth strategy.  Key successes include: Hearst rebrand, Cosmopolitan dynamic distribution, Snapchat Discover sales strategy.

2014

Apr 2011 - Jun 2014
  • London, United Kingdom
  • Full Time
  •  Covered the role of Brand Director from January to July 2012 whilst the position was vacant  Implemented brand strategies and initiatives for Nickelodeon and MTV Consumer Products  Acted as the key regional point of contact for both local and global teams  Established and drove regional marketing strategy and communications  Worked with the local marketing teams ensuring marketing efforts are on brand and aligned with regional priorities and the global branding strategy  Worked along the creative team to manage the tracking, development and approval of internal and external European creative briefs and materials  Co-ordinated the quarterly reporting to international teams of local updates including property performance, ratings, awareness and all marketing and retail activities  Project-managed European Licensing Show activities – booth, party, advertising, trade marketing…  Worked alongside international channel teams to ensure on brand cross-divisional marketing  Responsible for budget management, forecasting, reporting and managing agencies

2010

Partnership Manager Movies & Music

RTL

Jul 2007 - Apr 2010
  • Paris, France
  • Full Time
  •  Responsible for the development of RTL brand image utilising movies and music releases, concert promotions and event organisation to reach the target audience  Developed the strategy for movies & music partnerships based on optimal target audience reach and decided on adjustments following market surveys and advertising sales targets  Initiated and negotiated deals, finalised contracts, organised events, managed budgets and coordinated marketing channels to ensure execution of effective brand promotion on and off-air  Managed media buying and all creative formats, across TV, radio, print, press and online  Instructed PR agencies, press relations and advertising teams to ensure partnerships deals were appropriately communicated to public, and cross-media and strategic objectives were met  Managed and attended monthly live out of studio radio shows from initiation to execution in order to ensure brand exposed at a local level

2007

Promotions Executive

M6

Jan 2007 - Jun 2007
  • Paris, France
  • Full Time
  •  Supported the marketing director in managing above-the-line and below-the-line advertising campaigns for new and existing programs, effectively targeting the young adult audience demographic with outdoor, radio, and press ads  Logistically managed events to launch new programs, including large outdoor concerts for the 20th anniversary celebrations

Education

2007

Masters

ESSCA Business School

Sep 2002 - Jun 2007
  • Angers, France
  • MA in Marketing & Communication

2006

BSc

Aston University

Sep 2006 - Jun 2006
  • Birmingham, United Kingdom
  • BSc in Business and Management

Awards

2015

FIPP Top 30 Global Rising Star in Media 2015

FIPP

  • Nominated by FIPP within the top 30 global rising stars in media in 2015