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A highly professional, dynamic, and driven senior marketer, with strong experience working in global fast paced multimedia organisations. Motivated and enthusiastic, analytical and logical, with a hands-on approach to all tasks, completing projects with the utmost dedication. An organised, proactive and committed person, working well on initiative or as part of a team, with meticulous attention to detail.
Driving Hearst trade marketing strategy at corporate level and across the portfolio. Responsible for all aspects of the trade marketing and communications plan, including brand development, product marketing & innovation, demand generation, online and direct marketing, lead management and PR relations Shifted Hearst advertising solutions architecture to reflect a customer centric approach and aligned to clients’ needs Set and launched refreshed market positioning & visual identity on all marketing and comms touch points. Delivered a more clarified brand platform & executed a refreshed brand expression for the network (Live Confident 2015) Launched Hearst new digital solution, Shared Spaces, positioning Hearst as the content makers and brand storytellers to the industry Acting as an internal brand advisor, working with all Group Publishing Directors on titles' brand plans and growth strategy. Key successes include: Hearst rebrand, Cosmopolitan dynamic distribution, Snapchat Discover sales strategy.
Covered the role of Brand Director from January to July 2012 whilst the position was vacant Implemented brand strategies and initiatives for Nickelodeon and MTV Consumer Products Acted as the key regional point of contact for both local and global teams Established and drove regional marketing strategy and communications Worked with the local marketing teams ensuring marketing efforts are on brand and aligned with regional priorities and the global branding strategy Worked along the creative team to manage the tracking, development and approval of internal and external European creative briefs and materials Co-ordinated the quarterly reporting to international teams of local updates including property performance, ratings, awareness and all marketing and retail activities Project-managed European Licensing Show activities – booth, party, advertising, trade marketing… Worked alongside international channel teams to ensure on brand cross-divisional marketing Responsible for budget management, forecasting, reporting and managing agencies
Responsible for the development of RTL brand image utilising movies and music releases, concert promotions and event organisation to reach the target audience Developed the strategy for movies & music partnerships based on optimal target audience reach and decided on adjustments following market surveys and advertising sales targets Initiated and negotiated deals, finalised contracts, organised events, managed budgets and coordinated marketing channels to ensure execution of effective brand promotion on and off-air Managed media buying and all creative formats, across TV, radio, print, press and online Instructed PR agencies, press relations and advertising teams to ensure partnerships deals were appropriately communicated to public, and cross-media and strategic objectives were met Managed and attended monthly live out of studio radio shows from initiation to execution in order to ensure brand exposed at a local level
Supported the marketing director in managing above-the-line and below-the-line advertising campaigns for new and existing programs, effectively targeting the young adult audience demographic with outdoor, radio, and press ads Logistically managed events to launch new programs, including large outdoor concerts for the 20th anniversary celebrations
MA in Marketing & Communication
BSc in Business and Management
Nominated by FIPP within the top 30 global rising stars in media in 2015