About me

Driven senior brand and content marketer. Specialised in business marketing. Sets and executes strategies that increase customer engagement, build brand awareness and support revenue growth. Believes in: - Customer First - Velocity - The right thing vs. everything - Innovating at all times - Making a difference

QuestionsProjectsExperienceTeam

Work history

Head of Business MarketingHearst Magazines UK
Jun 2014London, United KingdomFull Time
Sets business marketing strategy and delivers plan of actions in order to influence media buyers’, planners’ and brand marketers’ perception of magazine media and Hearst portfolio, ultimately supporting new revenue growth and managing print revenue decline. Creates, develops and scales reasons for customers to engage. Increases quality of customers’ relationships, satisfaction and loyalty. Enables and empowers sales with the right tools and stories. Responsible for corporate brand assets development, ad product and brand materials, media agency field events, tradeshows and speaking platforms management, CRM and lead generation. Portfolio of brands includes: ELLE, Cosmopolitan, Harper’s Bazaar, Esquire, Good Housekeeping, Men’s health etc.. Success spotlight: Reset Cosmopolitan brand to achieve +45% digital revenue yoy and -15% print revenue vs. -20% across market yoy
(Sr ) Brand Manager EMEAParamount International
Apr 2011 - Jun 2014London, United KingdomFull Time
Developed and implemented brand marketing initiatives for Nickelodeon and MTV Consumer Products across EMEA. Acted as a key adviser between local and global marketing teams, ensuring marketing was on brand globally and relevant locally. Accountable for brand management within the South Europe cluster, supporting local offices, agents and franchise partners in the strategic implementation of marketing and brand plans. Responsible for materials’ localization and creative approvals, direct teams’ and agent partners training, licensee’s roadshows, annual European licensing show activities, and Upfront presentation. Portfolio of brands included: SpongeBob SquarePants, Dora The Explorer, Teenage Mutant Ninjas Turtles and MTV. Success spotlight; Launched Teenage Mutant Ninjas Turtles brand across +10 European markets to become the largest revenue driver

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Skills

• Advertising
• Digital Media
• Events
• Marketing PR
• Branding
• Promotions
• Brand Management
• Direct Marketing
• Email Marketing
• Events PR
• Internet Marketing
• Market Research
• Marketing Strategy
• Social Media Marketing
• Communications

Education

BSc
Sep 2006 - Jun 2006Birmingham, United Kingdom
BSc in Business and Management
Masters
Sep 2002 - Jun 2007Angers, France
MA in Marketing & Communication

Awards

FIPP Top 30 Global Rising Star in Media 2015
Nominated by FIPP within the top 30 global rising stars in media in 2015