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Pauline Beroud

Head of Business Marketing

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Director - Senior Brand Manager - Brand Strategist

About me

Driven senior brand and content marketer. Specialised in business marketing. Set and execute strategies that increase customer engagement, build brand awareness and support revenue growth. Believes in: - Customer First - Velocity - The right thing vs. everything - Innovating at all times - Making a difference

Skills

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Head of Business Marketing

Hearst Magazines UK

Jun 2014
  • London, United Kingdom
  • Full Time
  • Sets business marketing strategy and delivers plan of actions in order to influence media buyers’, planners’ and brand marketers’ perception of magazine media and Hearst portfolio, ultimately supporting new revenue growth and managing print revenue decline. Creates, develops and scales reasons for customers to engage. Increases quality of customers’ relationships, satisfaction and loyalty. Enables and empowers sales with the right tools and stories. Responsible for corporate brand assets development, ad product and brand materials, media agency field events, tradeshows and speaking platforms management, CRM and lead generation. Portfolio of brands includes: ELLE, Cosmopolitan, Harper’s Bazaar, Esquire, Good Housekeeping, Men’s health etc.. Success spotlight: Reset Cosmopolitan brand to achieve +45% digital revenue yoy and -15% print revenue vs. -20% across market yoy

2014

Apr 2011 - Jun 2014
  • London, United Kingdom
  • Full Time
  • Developed and implemented brand marketing initiatives for Nickelodeon and MTV Consumer Products across EMEA. Acted as a key adviser between local and global marketing teams, ensuring marketing was on brand globally and relevant locally. Accountable for brand management within the South Europe cluster, supporting local offices, agents and franchise partners in the strategic implementation of marketing and brand plans. Responsible for materials’ localization and creative approvals, direct teams’ and agent partners training, licensee’s roadshows, annual European licensing show activities, and Upfront presentation. Portfolio of brands included: SpongeBob SquarePants, Dora The Explorer, Teenage Mutant Ninjas Turtles and MTV. Success spotlight; Launched Teenage Mutant Ninjas Turtles brand across +10 European markets to become the largest revenue driver

2010

Partnership Manager Movies & Music

RTL

Jul 2007 - Apr 2010
  • Paris, France
  • Full Time
  • Raised brand awareness and reinforced market leader position utilizing movies and music product launches, tours promotions, and external events organization. Developed annual partnerships’ strategy based on optimal audience reach and ad sales targets. Responsible for initiating and negotiating deals, finalizing contracts, organizing events, managing budgets, and coordinating all communications to ensure perfect execution of on and off-air promotions. Portfolio of brands included: RTL, RTL2, Fun radio Success spotlight; Consumer marketing on Johnny Hallyday Tour 66 Stadium tour

2007

Promotions Executive

M6

Jan 2007 - Jun 2007
  • Paris, France
  • Full Time
  • Supported the marketing director in managing above-the-line and below-the-line advertising campaigns for new and existing programs, effectively targeting the young adult audience demographic with outdoor, radio, and press ads. Logistically managed events to launch new programs, including large outdoor concerts for the 20th anniversary celebrations. Success spotlight; M6 20th anniversary event

Education

2006

BSc

Aston University

Sep 2006 - Jun 2006
  • Birmingham, United Kingdom
  • BSc in Business and Management

2007

Masters

ESSCA Business School

Sep 2002 - Jun 2007
  • Angers, France
  • MA in Marketing & Communication

Awards

2015

FIPP Top 30 Global Rising Star in Media 2015

FIPP

  • Nominated by FIPP within the top 30 global rising stars in media in 2015