About me

I am a Creative with 8 years of experience in advertising agencies with a focus on experiential field, activations, and events. I come up with ideas and transfer them into the real world by creating memorable experiences for people. I know not only how to create memorable ideas, but also how to arrange and manage a team in order to present top-quality work on schedule and within budget. I have experience working in a variety of industries such as fashion, music, technology, alcohol, and automotive, with a list of top-tier clients such as adidas, BMW, Nike, H&M, Porsche, G-Shock, IQOS, Jägermeister, Leica, and much more. In addition to all this, I make interactive media installations, commercial and non commercial and run a small freelance agency.

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Projects

• adidas campaignsSeveral campaigns for adidas in CIS, including launch of the biggest flagman store and community campaign for NiteJogger sneakers
• Samsung Galaxy Studiolifestyle studio and shop with daily interactive activities for the presentation of the new Galaxy collection
• Exeed RXthe launch event of a new RX model, local campaign adaptation, several integrations with generative graphics live show
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  Heineken camapignsSeveral campaigns for Heineken and Heineken Silver, POS campaign for football supporters at the public venues, website idea and design, merch collection and brand zone concept
• NIKE — Move to Zerolocal adaptation of the campaign, including several closed eco-friendly master-classes and events for influencers
• IKEA x Trend Islandnight fashion show inside the IKEA store

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Work history

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Creative DirectorFree World Agency
Feb 2023Berlin, GermanyFreelance
Senior CreativeAvantgarde
Oct 2022 - Feb 2023Munich, GermanyFull Time

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Skills

• Creative Direction
• Creative Art Direction
• Project Management
• Concept Creation
• Pitching
• Team Management
• Consulting
• Producing

Education

R
R
BARANEPA
Aug 2014 - May 2018Moscow, Russia