Work history
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Design DirectorA Lot of Brasil Industry
São Paulo, BrazilFull Time
Creation and conception of the startup
Structuring of the areas: Commercial, Marketing, Product
Brand Definition - Identity
Analysis of behavioral trends, as a basis for the definition of the Subject of annual collection to be presented in international exhibitions, such as: Milan Furniture Fair, ICFF – New York, Index Fair - Dubai
Recruitment of outsourced designers, in accordance with the global proposal of the brand, as well as with the Briefing Conception for annual collections.
Line-up and projects requested by renowned global designers, such as: Pininfarina, Alessandro Mendini (Italy) Campana Brothers (Brazil), Xavier Lust (Belgium) Nika Zupanc, (Slovenia)
Coordination of in-house creative processes: Design Thinking, Research, Innovation
Leadership of creative and multidisciplinary teams and management of interfaces within product development, commercial and marketing areas.
Management of routines linked to the products: covering the introduction of processes and controls (KPI). Creative Process Methodology, Training model and manuals on Commercial Teams, Industrial Process Creation, Controls over Product Performance.
Product Mix Management, with analysis of individual and collection performances, timing control for launches
Coordination of researches to provide support for Collections, target audience, competitors, pricing.
360º-degree Art Direction: briefing definition, product development, catalogue, packaging and digital platforms; Launch schedule.
Research of new sustainable Technologies along with mapped Teaching & Research Institutions.
Broad expertise in undertaking marketing activities, including insertions and advertising campaigns, national and international cross-branding actions, as well as the coordination of press advisory services, with releasing for proper disclosure.
Training Sessions for the acculturation on the values of the brand and/or collection in the 42 National Distributors and 15 International Distributors
Definition of strategic events and fairs to promote brand growth; art direction for booths.
Spokesman of the company’s design values with the media
Skills
- Creative Direction
- Design Management
- Branding Design
- Design Thinking
- Design Strategy
- Concept Design
- Furniture Design
- Marketing
- Creative Art Direction
- Art Direction
Education
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Executive MBAUSP
- São Paulo, Brazil
Differentials
Accredited internationally by AMBA - The Association of MBAs, based in London, the course has international recognition as an MBA. This course has great prestige in the national and international scope, bringing together the most experienced students of Brazil (according to the Financial Times of London). He is a generalist MBA in the classic North American model, focusing on international corporate strategy. Diversity and great professional experience favor the exchange of experiences and the creation of a strong networking. Two international study trips are an integral part of the course, with study options and corporate visits in the US, Europe, China and India.
Goals
Enhance the ability of experienced executives to analyze organizations and markets in the context of international competitiveness by developing their strategic business vision and the ability to lead change implementation processes, as well as promoting ongoing self-development as a professional and as a responsible member of society. According to the US Executive MBA Council, an average of 45% of the participants are still promoted during the course.
Student Profile
Participants in the International Executive MBA course have an average age of 38, professional experience of approximately 16 years and executive positions for more than 10 years. According to the Financial Times of London, our participants make up the 12th most experienced group of students in the world. On average, about 40% are CEOs (CEOs, Presidents, Directors, Associates or Superintendents) and 60% Senior Managers, with a predominance of international companies.
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ArchitectureFaculdade de Belas Artes
- São Paulo, Brazil
Traditional formation in Architecture, Design and Urbanism