I'm Pedro Gomes, a versatile creative and artist based in Birmingham. Formerly an Art Director at Kumuika, I led impactful projects for esteemed clients like Unitel and Standard Bank. Notably, I played a pivotal role in crafting the advertising campaign for Standard Bank's "A Voz da Experiência," closely collaborating with the creative team.
My skill set encompasses various forms of artistic expression, including animation, illustration, and design. This diverse toolkit allows me to bring a dynamic and visually compelling element to every project.
My creative prowess extends beyond borders, exemplified by my work on advertising campaigns for Unitel and Toyota in Angola, Africa. This international reach also led me to collaborate with renowned American R&B singer Teedra Moses and other established artists.
In every venture, I combine a unique blend of creativity and strategic thinking, leaving an indelible mark on each project I undertake.
Work history
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Brand DesignerThe University of Law
Guildford, United KingdomFull Time
As the Brand Designer at the University of Law, my role encompassed a comprehensive set of responsibilities aimed at crafting a cohesive and visually impactful brand identity.
Here's an overview of my duties:
I provided strategic guidance and oversight for visual aspects of projects related to the university's brand. Collaborating closely with the creative team, I played a crucial role in developing a cohesive and compelling visual language. Ensuring that each design element seamlessly aligned with the fundamental identity of the brand was a key priority.
In addition I often I took charge overseeing the creation of visually engaging layouts for various publications. This involved meticulous attention to detail in selecting typography, imagery, and layout structures that not only adhered to brand guidelines but also elevated the university's academic and promotional materials.
Also my duties extended to illustration, where I leveraged my artistic skills to create bespoke visuals that added a unique and meaningful dimension to the brand. Whether it was developing custom illustrations for promotional materials or incorporating visual storytelling elements into publications.
Ultimately I crafted visually engaging and impactful animated content to enhance the university's brand presence. Collaborating closely with the creative team, I brought the brand to life through dynamic visuals, ensuring that every animated element adhered to the established brand guidelines.
My duties included conceptualising and producing animations that effectively communicated the university's identity, values, and key messages in a visually compelling manner.
Throughout these diverse responsibilities, my focus was on maintaining brand consistency while allowing for creative expression. I strived to ensure that every visual element not only met the highest standards of design excellence but also contributed to conveying the University of Law's values, professionalism, and academic distinction.
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Art DirectorFreelance
- London, United KingdomFull Time
As a Freelance Art Director during the COVID era, I embraced challenges with resilience and creativity, ensuring the success of the brands I worked on. Here's a summary of my varied roles:
Functioning as a creative guide, I provided strategic direction for visual projects related to clients brands, working seamlessly with diverse teams to develop and strengthen their visual language.
Supervising the creation of visually compelling layouts for publications, I focused on adaptability and strength, curating layouts adhering to brand guidelines that transformed materials into narratives of resilience.
Using my illustration skills, I crafted unique visuals for clients brands, whether in custom illustrations or motion graphics for promotional materials, aiming to uplift and inspire.
In animation, I conveyed stories of resilience and adaptability, bringing clients' brands to life with dynamic visuals in collaboration with creative teams. Developed moving images for all channels of communication.
Ensuring brand consistency during tough times, especially amid the challenges of COVID, I maintained high design standards that reflected clients' values, professionalism, and strength.
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Skills
- Photoshop
- Illustrator
- Indesign
- Drawing
- Art Direction
- Creative Leadership
- Motion Graphics
Education
Animation (BA Hons)University of Westminster
- London, United Kingdom