Work history
Insight Analyst
- BrazilInternship
• Understand brand positioning and test through surveys
• Direct and constant contact with agency and suppliers
• Understanding consumer profile and behavior in the alcoholic beverage segment through depth, brand equity, performance, packaging analysis, campaign, etc.
• Complete development and management of content and actions for blog and internal communication
• Budget Management
• Analysis of specific topics, consumers and brands (all of Pernod Ricard)
• Support and follow-up of all projects, including the search for information to approve these projects.
• Research, seeking to meet market needs and understand consumer behaviors
• Evaluation of the repercussion of the packaging with the customers, before the launch
• Validate how the product was evaluated by the consumer
• Nielsen courses at the beginning of the internship
Social Media Intern
- BrazilInternship
• Analysis of the reputation and public image of companies in the social networks
• Data validation
• User interaction
• Preparation of management reports
• Monitoring and tracking online campaigns
• Monitoring in search tools
• Application of the Focus Group concept in social networks
• Dashboard creation
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Skills
- SEO
- Marketing
- Analysis and Research
- Brand Positioning
- Budegt Management
- Consumer Behavior
- Customer Segmentation
Education
Advertising Marketing
- Brazil
Activities and Societies: Tênis Team
BA Business Administration
- Uberlândia, Brazil
-Interrupted/stand by-
Activities and Societies: Member of the Academic Directory