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Pedro Matias

Marketing assistant

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About me

I am a 24 years old publicist seeking a full-time position in the field of social media and marketing communications, where I can apply my knowledge and skills for continuous improvement.

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Skills

  • SEO
  • Marketing
  • Analysis and Research
  • Brand Positioning
  • Budegt Management
  • Consumer Behavior
  • Customer Segmentation

Work history

2016

Insight Analyst

Pernod Ricard

Feb 2015 - Apr 2016
  • Brazil
  • Internship
  • • Understand brand positioning and test through surveys • Direct and constant contact with agency and suppliers • Understanding consumer profile and behavior in the alcoholic beverage segment through depth, brand equity, performance, packaging analysis, campaign, etc. • Complete development and management of content and actions for blog and internal communication • Budget Management • Analysis of specific topics, consumers and brands (all of Pernod Ricard) • Support and follow-up of all projects, including the search for information to approve these projects. • Research, seeking to meet market needs and understand consumer behaviors • Evaluation of the repercussion of the packaging with the customers, before the launch • Validate how the product was evaluated by the consumer • Nielsen courses at the beginning of the internship

2014

Social Media Intern

Bites

Mar 2014 - Oct 2014
  • Brazil
  • Internship
  • • Analysis of the reputation and public image of companies in the social networks • Data validation • User interaction • Preparation of management reports • Monitoring and tracking online campaigns • Monitoring in search tools • Application of the Focus Group concept in social networks • Dashboard creation

2013

Marketing Intern

Gilbarco Veeder-Root

Mar 2013 - Aug 2013
  • Brazil
  • Internship
  • • Market Intelligence Surveys - Market Share and Strategy by product category • Support for launching new products • Data consolidation support for Customer Segmentation • Support for quarterly internal newspaper creation • Notes and budget control worksheet • Translation and creation of catalogs and promotional materials • Contact with agency and suppliers

Education

2016

Advertising Marketing

Universidade Presbiteriana Mackenzie

Feb 2013 - Dec 2016
  • Brazil
  • Activities and Societies: Tênis Team

2012

BA Business Administration

Universidade Federal de Uberlãndia

Aug 2011 - Aug 2012
  • Uberlândia, Brazil
  • -Interrupted/stand by- Activities and Societies: Member of the Academic Directory