Pedro Prado de Lacerda

Brand Manager

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  • LocationLisbon, Portugal

Skills

 

  • Advertising
  • Events
  • Branding
  • Brand Management
  • Internet Marketing
  • Social Media Marketing
  • Budget Management
  • Negotiation
  • Commercial Proposal Development
  • Media Promotion Projects
  • Barter Agreement Development and Management

Work history

Currently

Brand Manager

FOX International Channels

May 2013
  • - Special project development in order to leverage investment and differentiate channel content - Development of Adsales proposals to create new sponsorship opportunities and new channel content - Marketing Barter Agreement negotiation and management - Media Promotion Development for main Cinema National Premiere - Open Air Cinema Events Organization - Social Media Content Management - Special Projects Development in order to Leverage Channel Content - Adsales Online Proposals Creation - Adsales Online Campaign Management

2013

Brand Coordinator & Trade Marketing

FOX International Channels

May 2011 - Apr 2013
  • - Campaign development for worldwide releases such as ‘The Walking Dead’ and ‘Touch’ Drafting of resource plan Budget preparation and control Preparation of creative pieces Preparation of guerrilla marketing actions - Coordinate the development of marketing communications materials by creative design to different media (Website, Facebook, Press) - Management and negotiation of the resource plan for the Trade campaigns: Marketeer, Briefing e M&P - Prospect new partnerships to increase brand awareness for: FOX Movies, FOX Crime and FX - Management and development of proposals and materials at corporate level: FIC

2011

Marketing & Trade Marketing Assistant

FOX International Channels

May 2010 - Apr 2011
  • - Development of several marketing campaigns for FOX and FX channels - Online content management and maximizing for FOX and FX channels

2010

Marketing Technician

Lena Communications I Newspaper

Aug 2009 - Apr 2010
  • - Development of the new subscription plan - Participation in the coordination of creative pieces - Implementation of resource plan - Briefing preparation for several marketing campaigns

2009

Marketing Assistant

Nestlé SA Nespresso Division

Sep 2008 - Mar 2009
  • - Development of the intranet project and coordination of information from all departments - Management and updating of event stock - PR information management - Participation in the organization of two major events - Launch of Citiz Machine for Press and Trade - Participation in the coordination of creative pieces - Prospect for new suppliers

2008

Consumer Planning & Research Trainee

Diageo Portugal

Sep 2007 - Jun 2008
  • - Quantitative and qualitative analysis of market shares by channel - Development of quantitative and qualitative studies by brand - Analysis of KPIs from Brand Tracking Study provided by Millward Brown - Agency briefings preparation

Education

2010

Marketing

Instituto Superior de Economia E Gestão

Aug 2009 - Jun 2010

    2009

    Marketing Management

    Instituto Superior de Economia E Gestão

    Aug 2008 - Jun 2009

      2008

      Management

      Instituto Superior de Economia E Gestão

      Aug 2002 - Jun 2008