All Undone is a luxury lingerie label. -? Product copy for All Undone’s Spring/Summer 2014 collection for their eCommerce site.
The Jewellery Editor is an online magazine for luxury jewellery and watches. -? Copywriting product descriptions for the Window Shopping pages of The Jewellery Editor website. -? Crafting the JED tone of voice across all product copy. -? Work closely with SEO Executive ensuring content is optimized. -? Selecting 20-30 jewellery and watch products to feature in Window Shopping each week. -? Liaising with brands and designers for press releases and product information. -? Resizing and editing images to upload to CMS (Umbraco). -? Weekly uploads of products to live website via CMS. -? Merchandise site. -? Maintaining the Window Shopping section ensuring accuracy of information.
Astley Clarke is an online contemporary luxury jeweller. -? Copy writing for all products on website ensuring content was SEO in line with identified key words. -? Use of Magento e-commerce software to set up products. -? Editing images using Adobe Photoshop – included touching up, re-sizing and templating as well as selecting images that best represent the products. -? Uploading all products onto site within planned launch timings. Up to 100 products per week. -? Use website analytics to merchandising site to optimise sales. -? Work closely with marketing team to create a consistent message across the site ensuring weekly newsletters were targeted to latest product releases. -? Co-ordinate photography schedule.
Farm Direct is an online food ordering service sourcing local season fresh food for residents of North London. -? Manage e-commerce website: writing copy, sourcing images and working closely with web developer to improve user experience. -? Developing, designing and delivering marketing campaigns through multiple channels such as weekly email newsletters and leaflets, print media and social networking. -? Segmenting customer and prospect database for targeted marketing campaigns. -? Use of Adobe Photoshop and InDesign.
Founder and Director Founded and managed an ethical fashion boutique and eCommerce site in Islington, London. The business specialised in fair trade, organic and sustainably sourced women’s wear and accessories. -? eCommerce: • Designed the Equa ecommerce website. • Created and edited Equa’s photography aligned with the Equa brand image. This included not only liaising with photographers and planning photoshoots, but also taking product shots and editing in Photoshop. • Writing all product and non-product copy across the website and social media channels. • Managing website daily including uploading products, managing stock levels, web sales and writing basic HTML code. -? Marketing: • Positioned and marketed the business through multiple channels, such as direct email marketing, blogging, social networking, PR and print media campaigns. • Maintained customer and prospect database. -? Merchandising: • Predicting stock levels for the boutique. • Ensuring the correct product mix. -? Buying: • Researching and buying from new and established ethical clothing labels. • Trend analysis and forecasting. • Forward and in-season buying. -? Supply chain: • Ensuring brands stocked sourced their collections inline with Equa’s ethical policies. -? Managing suppliers and logistics. -? Accounting and Payroll: • Using Sage and TAS accounting systems: VAT returns, end of year accounts, payroll. -? Operations: • Managed five members of staff.
Personal Assistant to Managing Director. Assisted with the organisation and delivery of a wide range of B2B conferences, associated planning and logistics. Ran the office and was responsible for budgeting, office management and recruitment.
EuroDirect (now CallCredit) is a top three UK Direct Marketing Agency. -? Managed and developed client relationships. -? Devised direct marketing strategies for multiple financial services clients. -? Managed client databases including de-duping, un-subscription through TPS, MPS and electoral role, and database profiling using EuroDirect’s consumer classification tool, CAMEO. -? Database segmentation for targeted direct marketing campaigns.
MA Development Studies