Penny Gabriel

Penny Gabriel

Head of content / Senior Producer / Compnay DirectorLondon, United Kingdom
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Penny Gabriel

Penny Gabriel

Head of content / Senior Producer / Compnay DirectorLondon, United Kingdom
About me
I co-founded the award winning film production company BARK six years ago and since then have worked across many different accounts as the Head of Production, Senior Producer and Company Director driving the success and growth of the business. I have experience in running a successful production company as the creator and owner of the business. Key Roles Include: • Driving profitability of the business • High level client and team management • Identifying, converting and developing new business opportunities • Working in multiple job roles, Head of Production / Senior Producer/ New Business/ Client Services Director etc • Producing, Managing and leading on the production of premium branded commercial film content across music, fashion, tech, sports and hospitality for clients such as: Apple Music, Virgin Atlantic, Footlocker, Amnesty International, Sony Xperia and Universal. Production partnering with agencies such as M&C Saatchi, Havas, Exposure and Urban Nerds to name a few. To view all content from my company reel including commercials, music videos and promotional film please look at my website – barkfilms.net Before launching my business, I worked as an Account Manager/Events Producer at 'Vision Nine' and 'The Alt' managing large accounts. During this time I was producing experiential events, promo film content and global campaigns for major brands such as Coca Cola, EE and Skype.
Work history
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    Head Of Content/ Senior ProducerBARK Films ltd
    London, United KingdomFull Time
    I co-founded the award winning film production company BARK six years ago and since then have worked across many different accounts as the Head of Production, Senior Producer and Company Director driving the success and growth of the business. I have experience in running a successful production company as the creator and owner of the business. Key Roles Include: • Driving profitability of the business • High level client and team management • Identifying, converting and developing new business opportunities • Working in multiple job roles, Head of Production / Senior Producer/ New Business/ Client Services Director etc • Producing, Managing and leading on the production of premium branded commercial film content across music, fashion, tech, sports and hospitality for clients such as: Apple Music, Virgin Atlantic, Footlocker, Amnesty International, Sony Xperia and Universal. Production partnering with agencies such as M&C Saatchi, Havas, Exposure and Urban Nerds to name a few. To view all content from my company reel including commercials, music videos and promotional film please look at my website – barkfilms.net Detailed experience in: • Driving the business to increase profits • Team management • Developing strong client relations • Senior management of all budgets on live campaigns, ensuring all margins are achieved and closely monitored • Senior Client Services, New Business and Account Directing • Creating pitch proposals with represented directors to develop into successful new business • Management of company roster and new director selection • Management of high level client briefs, budgets, schedules and timelines for all projects • Assigning and managing team members, freelancers and crews to projects, managing project details and overseeing execution of projects from conception through to completion • Reviewing deliverables and guiding creatives to ensure they meet my client's overall strategies and objectives while adhering to established brand standards. • Coordinating and managing large teams for multiple shoot days (UK, Europe, USA) • Working closely with clients’ key stakeholders, marketing agencies and PR teams • Management of development, production and post production • Working within the industry for 10+ years, establishing a strong wide network of contacts and potential clients • Developing strong collaborative relationships with major artists • Confirming to financial status by monitoring revenue and expenses; coordinating the collection, consolidation, and evaluation of financial data; preparing special reports • Managing Purchase Orders, invoicing and reconciliation of budgets • Trained in GDPR Cyber Security for SME’s, health and safety standards and insurance regulations
    Vision Nine logo
    Vision Nine logo
    Account ManagerVision Nine
     - London, United KingdomFull Time
    Account Manager (Coca Cola Global Burn Account ‘Burn Yard’) • Management of million pound budget, creative treatments, status reports, invoicing, client handling • Management of 5 episode digital film series, created with VICE Berlin • Management of international and European teams – running global activations • (London / Berlin / Budapest) • Logistical Management of the creation of a bespoke Avicii and Lotus F1® Team groundbreaking new track incorporating the passion of F1®. • Managed creation of burn Formula 1 visuals used for Lotus Team • Experiential European Event Management – ‘Burn Yard Live’ • Lead agency, managing Havas PR agency and VICE Berlin (within burn global cultural project) • Oversaw, developed and distributed cultural strategy toolkit for 85 markets
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Skills
  • Integrated Producer
  • Video Production
  • Creative Direction
  • Account Management
  • Team Management
  • New Business
  • Pitch Development
  • Budget Control
  • Post Production
  • Digital Production