About me

Creative, fun, persevering and eloquent, I'm a Digital Copywriter with wordsmithery in her veins. From Beauty to Automotive, SaaS to Fashion, I've worked with clients across the industries, turning me into the Content Chameleon I am today. My next step is the exciting part......perhaps it's with you!

QuestionsProjectsExperienceTeam

Projects

• 2

  EvidentialWorking with the team at Evidential, I created new website copy and conducted UX research for their new product launch. Collaborative, incredibly interesting and pushing me to work across various sectors and management levels, this was a great project to be a part of.

Projects credited in

• Nissan Website Launch• Migration of Nissan.co.uk/es/pt from Adobe CQ5 onto AEM CQ6. • Brief and rollout of platform improvements and features. • Deliver project planning, costs and briefs based on the global marketing requirements for display, search and social media campaigns. • Deliver central strategic recommendations with an understanding and consideration of local specificities. • Troubleshooting and follow-up of maintenance support. • Reporting of macro-environmental factors that affect the performance of the

Work history

Lead CopywriterPublicis Sapient
Nov 2018London, United KingdomFreelance
I took a contract with Publicist Sapient, a leader in digital transformation, creating data driven copy and analysing SEO data for a leading international Automotive client. This included project research & development, data analysis, assessment, content creation across AEM and other systems, crafting proposals & business decks, SEO/UX analysis & more. I was also called on to create, brief and present briefs to Management teams in 3rd party agencies, which utilised my client relation skills nicely.
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DirectorPenelope Ink
Mar 2018Dartford, United KingdomFreelance
I help ambitious & passionate entrepreneurs and businesses build strong online platforms, making sure they use their words wisely, and to the most effect. Working independently or within Agile teams I work by the ethos that words truly matter, and wielding them ethically, professionally and creatively is how you take your business to the next level. Some clients I've worked with: Nissan, HyperVsn, BT, Evidential, Clarity Forensics

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Skills

• Content Strategy
• Copywriting
• UX Copy
• Audience Research
• Branding Identity
• CMS Management
• SEO Copywriting