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I’m Interactive Creative Director, specialized in digital media, design and communications. I have developed professional activities in New York, London, Stockholm and Valencia, working together with people from very different cultural and professional backgrounds. Passionate about the use of technology for the defense of human rights, I have launched innovative advocacy projects such as Listen to Help –the world’s first global fundraising campaign on Spotify, which was shared even by Spotify’s founder, Daniel Ek–; and Meanwhile in Brazil –a visual newsfeed that contrasted daily on-pitch action with protests in the streets during the 2014 World Cup–. Both projects attracted the attention of the media around the world. In 2012 I founded Workether, one of the first technology coworking space in Spain, where I hosted events for Mozilla, Wikimedia, Startup Weekend, Red Bull and Microsoft, amongst others. Previously, as an alumni of BBH London and Hyper Island (“The Digital Harvard” – Robert Schwartz, Global Creative President, TBWA), I designed advertising campaigns for clients such as Google, Audi, British Airways and Virgin Media, working with industry awarded professionals. Check out some of my work at: http://pepeborras.com/ Get in touch with me at: email@example.com
Work in collaboration with the Open Internet Tools Project of New York to design the first edition of the Circumvention Tech Festival. The Circumvention Tech Festival, which was held in Valencia, Spain, in March 2015, overpassed the set goals, with participants from over 40 different countries and international media coverage of the event. Responsibilities: • Community and media outreach. • Digital Media Strategy. • Brand Identity design. • Local key partnership establishment. • Cultural liaison for the festival.
Just before graduating from Hyper Island I decided to launch my own venture: Workether, the international tech coworking space and interactive agency based of Valencia, Spain. In less than two years, Workether became the go-to place for tech entrepreneurs, hosting some of the best events in town. Workether’s local impact lead us to an active collaboration and joint development of different projects with the City of Arts and Sciences, Valencia’s Foundation for Innovation (Fundación InnDEA) and the Polytechnic University of Valencia. Workether was also the reference for global brands, hosting hackathons such as the Microsoft’s Megathon, the Mozilla Hispano Meeting, Digital DUMBO or NASA’s International Space Apps Challenge. Responsibilities: • Creative, design and strategic direction for national and international clients, including digital product design, UI/UX and interaction design, business model design, ideation and production of interactive advertising campaigns and web design and development. • Lead and unified a multidisciplinary team of developers, designers, journalists, marketers and engineers across projects, identifying creative opportunities, shaping strategy, and steering people and projects in the right direction. • Managed clients and established key partnerships. • Implemented innovative team management tools and group dynamics. • Designed workshops and talks about innovation and creativity. • Nurtured local startup and tech communities (Valencia Startups, Valencia.rb, Frontenders, Google Developers Group Valencia) • Designed, organized and hosted events and hackathons (NASA International Space Apps Challenge 2014, Team Up Valencia, Windows Megathon 2013, Digital DUMBO Valencia 2012, Mozilla Hispano Valencia, Red Bull Music Academy 2012)
Lucky enough to sit right in front of John Hegarty’s office, I worked together with internationally awarded professionals: Creative Directors such as Pablo Marques, Pelle Sjonell, Nick Allsop, Justin Moore; BBH London’s Head of Strategy, Jason Gonsalves; BBH London’s Head of Copy, Nick Kidney; Head of Creative Technology, Alex Matthews; and many other talented people. My roles as a digital creative intern: conceptualisation, copywriting and art direction, specialized in digital and innovative campaigns. While at BBH London I worked for the following clients: • Google USA (chosen to join an international team of creatives for the pitch) • Google UK (Google Chrome interactive campaign) • Audi (Audi A3 2013 UK launch) • British Airways (Print for BA business routes launch) • Virgin Media (Print campaign) • Dove Man (UK Dove Man campaign) • Dulux (UK interactive campaign) • KFC (UK TV commercial) • Persil (UK campaign) • Robinson’s (UK interactive campaign) • Sound Seekers (Listen to Help global interactive campaign)
Guerrilla, Interactive, Print, Radio and Outdoor advertising campaigns for regional and national clients.
Design, Technology, Strategy, Project Management
Copywriting, Art Direction, Strategic Planning, Media Planning, PR, Marketing
Screenwriting, Direction, TV Production, Film Production, Photography Direction, Film Theory