Pete Durant
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Pete Durant

Marketing Director and Brand Creative StrategistUnited Kingdom
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Pete Durant
Available

Pete Durant

Marketing Director and Brand Creative StrategistUnited Kingdom
About me
Hands on, highly creative Marketing, Content & Communications Director who uses brand & content to connect products to customers & power performance. Looking for my next big leadership role whilst consulting in the meantime. Over 19 years content, social media, influencer & marketing experience with eight in holistic strategic leadership roles. Energetic thought leader who can lead multi-platform digital and offline solutions. Customer experience, multi-channel & sustainability comms expert that delivers growth & develops brilliant brands and stories for purpose-led brands & customers alike. Perfect blend of B2B and B2C marketing and content experience. Worked for brands like Waitrose, Specsavers, Comic Relief, Allianz, Amazon, Virgin, RockStar Games, Peaky Blinders, Big Brother, ChildLine, BAM and more in agencies (MG OMD, Mediabrands, WPP).
Projects
  • How to Grow in 2024
    How to Grow in 2024My approach and consultancy creds ... find out more about me and how I think!
Work history
    S
    S
    ConsultantSelf Employed
    United KingdomFreelance
    Problem solving for a range of high growth businesses & sustainable, purpose-driven organisations such as: • Global influencer marketing strategy & department set up – Ding (telco). • Full Business culture, B2B Brand, Values & marketing, communications & content strategy – The Forward Institute. • Influencer marketing industry research & product development for a global media consultancy (under NDA). • Full Customer, Marketing, Brand & GTM B2B strategy for building regulations company ASAPS. • Trainer – brand, content and storytelling in Greek market – Sherpa Society / Boussias. • Development Producer, Sport Documentary (TV) – Megaphone. • Brand campaign ideation & strategy for Climate Vulnerable Forum at COP26 & COP27. • Content & Social Media campaign strategy for World Aids Day by UN Aids. • Brand strategy for Fossil Fuel Free Politics & People vs Extinction. • B2B Sales & GTM strategies including content, video creation & creds for Megaphone Creative & Dog, Cat & Mouse. • B Corp Impact report for Catch Comms & B2B digital business strategy for agency Right Formula.
    B
    B
    Marketing, Communications and Ecommerce DirectorBAM Bamboo Clothing
     - United KingdomFull Time
Skills
  • Strategic Marketing
  • Brand Building
  • Growth Strategy
  • Content
  • Digital
  • Creative Direction
  • Social Content Strategy
  • Brand Strategy
  • Brand Creative Strategy
  • Activation
Education
    U
    U
    BA (Hons) Film StudiesUniversity of Sunderland
     - Sunderland, United Kingdom
    Film, TV/Radio Production and Cultural/Political Studies. Studied at University of Wisconsin Milwaukee and Uni of Montevallo for two semesters too.
Awards
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    V
    20+ winner or shortlisted workVarious
    Won or been shortlisted for over 20 awards at everything from the Broadcast Digital, Cannes Lions & Campaign Media Awards to Social Media Communications, NMA, Travolution, Media Guardian, Drum, Revolution Media, Content Innovation, Social Buzz & Media Week Awards. Winning campaigns include Celebrity Big Brother digital, #Twitlit, #YouDunnit, Should’ve Gone to Specsavers, The Idea Agency for Childline, Virtual HPV Surgery in Habbo Hotel and Waitrose Christmas.