Projects
- NaomangMeet Naomang: tailor by day, chef by night. Through Chinese director Luo Jian's cinematograhic mastery, discover Naomang's midnight canteen, where he experiments blending flavours and spices as an outlet of creative expression after his 9-to-5 day job. PETE HELLYER LTD provided creative direction from conception to shooting on location in Beijing and through post production for this short film for Martell Cognac that debuted on Nowness.
Projects credited in
- Dita: Andra Matin Interview“So I peeked through and that’s when I saw the shadows underneath, and felt the breeze from the gaps. I think that was my very first encounter with architecture…” Was great to have the opportunity to interview the great Andra Matin, an architect I’ve admired for a while now. Also really admire the way Dita are building themselves a genuinely enjoyable editorial platform – no shoehorned brand stuff, just thoughtful, resonant words and pictures. Pleasure to be a part of it! Read the interview here.
Work history
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Editor In ChiefDita Eyewear
- London, United KingdomFull Time
Editor In Chief for DITA Eyewear providing editorial direction; overseeing digital content marketing and overall user experience across all channels.
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Creative DirectorTHE OUTNET
- London, United KingdomFull Time
Directed editorial, design, production, fashion and UX teams for THE OUTNET, part of the Net-A-Porter Group. Provided strategic creative direction including full rebranding; global 360 advertising campaigns; editorial and content marketing; and inhouse private label.
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Skills
- Creating Stories
- Creative Art Direction
- Digital Creative
- Creative Direction
- Ecommerce Content
- Website Content
- Editorial Commissioning
- Editorial Concepts
- Advertising
- Marketing Strategy
Awards
Fashion: Film SeriesClio Awards
#PrettyInfluential for THE OUTNETFashion: Social MediaClio Awards
#PrettyInfluential for THE OUTNET