Peter Anthony

Peter Anthony

Content LeadLondon, United Kingdom
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Pip Jamieson
Thomas Minnock
Giuditta Dallerba
Peter Anthony

Peter Anthony

Content LeadLondon, United Kingdom
About me
I am a creative and multi-skilled branded content and partnerships professional with 10+ years of experience in client servicing, content strategy and activation. I am a proven leader, comfortable managing and coaching large teams. Brands I have worked for include Nationwide, Netflix, Converse, Apple, Fiat, Emirates and Cadbury.
Projects credited in
  • Channel 4 - #TogetherAgainstHate
    Channel 4 - #TogetherAgainstHateViral TV ad takeover to expose the existence of hatred and toxic online bullying Channel 4 teamed up with Nationwide, Maltesers and McCain to broadcast a primetime takeover ad break, taking a stand against online abuse. Working closely with director Matthew Mcdermott and The Outfit, Covert provided all VFX across the Nationwide and McCain spots. The spots had a fantastic reception with the hashtag #togetheragainsthate. This trended on multiple social channels whilst the campaign featured on sev
Work history
    Wavemaker UK logo
    Wavemaker UK logo
    Content Lead - Business DirectorWavemaker UK
    London, United KingdomFull Time
    Leading and overseeing all aspects of strategic branded content solutions and cross-platform partnership campaigns. Accounts I’m responsible for are Netflix, Paramount, McVitie’s, Huawei, B&Q & Colgate Palmolive I lead a team of 6. Made up Content Directors, Managers and Executives. Implementing a structure and various processes that foster productivity, efficiency & individual development throughout the team Successfully led the TV content strategy and ideation of Nationwide’s #TogetherAgainstHate campaign (Channel 4 Ad Break Takeover, LBC Special report week and Influencer campaign)
    MediaCom logo
    MediaCom logo
    Associate Director - ContentMediaCom
     - London, United KingdomFreelance
    A contract role selling in and managing all aspects of branded content solutions and cross-platform partnership campaigns. Working across the Bayer portfolio Account handling the Bayer Social and Digital creative account. (Rennie, Berocca, Bepanthen & Canesten) Successfully led the development of the multi-platform creative idea for Misguided global pitch, resulting in a win for Mediacom North
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  • Advertising Content
  • Media Strategy
  • Social Meda Strategy
  • Content Strategy
  • Intergrated Marketing
  • Media Sales
  • Account Management
  • Content Marketing
  • Digital Marketing
  • Team Leadership