Peter Anthony

Content Lead

Mid Level
London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

I am a creative and multi-skilled branded content and partnerships professional with 10+ years of experience in client servicing, content strategy and activation. I am a proven leader, comfortable managing and coaching large teams. Brands I have worked for include Nationwide, Netflix, Converse, Apple, Fiat, Emirates and Cadbury.


  • Advertising Content
  • Media Strategy
  • Social Meda Strategy
  • Content Strategy
  • Intergrated Marketing
  • Media Sales
  • Account Management
  • Content Marketing
  • Digital Marketing
  • Team Leadership

Companies I’ve worked with

  • MediaCom


    • Advertising
  • Wavemaker UK

    Wavemaker UK

    • Marketing & PR
  • M


    • S

      Storylab - DentsuAegis

      Work history


      Content Lead - Business Director

      Wavemaker UK

      Feb 2018
      • London, United Kingdom
      • Full Time
      • Leading and overseeing all aspects of strategic branded content solutions and cross-platform partnership campaigns. Accounts I’m responsible for are Netflix, Paramount, McVitie’s, Huawei, B&Q & Colgate Palmolive I lead a team of 6. Made up Content Directors, Managers and Executives. Implementing a structure and various processes that foster productivity, efficiency & individual development throughout the team Successfully led the TV content strategy and ideation of Nationwide’s #TogetherAgainstHate campaign (Channel 4 Ad Break Takeover, LBC Special report week and Influencer campaign)


      Associate Director - Content


      Sep 2016 - Sep 2017
      • London, United Kingdom
      • Freelance
      • A contract role selling in and managing all aspects of branded content solutions and cross-platform partnership campaigns. Working across the Bayer portfolio Account handling the Bayer Social and Digital creative account. (Rennie, Berocca, Bepanthen & Canesten) Successfully led the development of the multi-platform creative idea for Misguided global pitch, resulting in a win for Mediacom North


      Senior Account Manager

      Storylab - DentsuAegis

      Jan 2016 - Mar 2016
      • London, United Kingdom
      • Freelance


      Account Manager


      Mar 2015 - Dec 2015
      • London, United Kingdom
      • Full Time


      Digital Account Manager


      Jun 2013 - Mar 2015
      • London, United Kingdom
      • Full Time