I am a creative and multi-skilled branded content and partnerships professional with 10+ years of experience in client servicing, content strategy and activation. I am a proven leader, comfortable managing and coaching large teams. Brands I have worked for include Nationwide, Netflix, Converse, Apple, Fiat, Emirates and Cadbury.
Leading and overseeing all aspects of strategic branded content solutions and cross-platform partnership campaigns. Accounts I’m responsible for are Netflix, Paramount, McVitie’s, Huawei, B&Q & Colgate Palmolive I lead a team of 6. Made up Content Directors, Managers and Executives. Implementing a structure and various processes that foster productivity, efficiency & individual development throughout the team Successfully led the TV content strategy and ideation of Nationwide’s #TogetherAgainstHate campaign (Channel 4 Ad Break Takeover, LBC Special report week and Influencer campaign)
A contract role selling in and managing all aspects of branded content solutions and cross-platform partnership campaigns. Working across the Bayer portfolio Account handling the Bayer Social and Digital creative account. (Rennie, Berocca, Bepanthen & Canesten) Successfully led the development of the multi-platform creative idea for Misguided global pitch, resulting in a win for Mediacom North