Peter Higgins
Available

Peter Higgins

ACD / Senior CopywriterLondon, United Kingdom
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Peter Higgins
Available

Peter Higgins

ACD / Senior CopywriterLondon, United Kingdom
About me
I'm currently available to chat about permanent or freelance ACD / Senior Creative Team roles. Here are some happy moments from my career: • Arranging for a venue to announce its opening night a week earlier than the actual date. Whilst customers outside were being told the club was full, inside a DJ played to an empty dance floor. The following week, when the club opened for real, it had a capacity crowd. • Spotting an elephant on the tube and creating the London Zoo campaign. • Making tea orgasmic. • Selling second-hand smoke to highlight how many lives it costs. • Having my work recognised in awards, including Campaign and the ANNAs. • Helping agencies win over £500m worth of new business. Outside of work, some things that make me happy are writing and performing stand-up comedy, painting, watching the latest TV dramas and working on a film script, which I might eventually finish around 2078.
Projects
  • London Zoo: Animals on the Underground
    London Zoo: Animals on the Underground
  • Big Yellow: Get Some Space in Your Life
    Big Yellow: Get Some Space in Your Life
  • Land Rover: New Discovery Sport
    Land Rover: New Discovery Sport
  • Invesco Perpetual: Quiet Performers
    Invesco Perpetual: Quiet Performers
  • The May Fair Hotel: Be Part of it
    The May Fair Hotel: Be Part of it
  • TheJobPost: Just the Job
    TheJobPost: Just the Job
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Work history
    VMLY&R logo
    VMLY&R logo
    Associate Creative DirectorVMLY&R
     - London, United KingdomFreelance
    Went in here for two weeks, stayed for a few months and helped them win the Baileys pitch. Clients: Baileys; Bayer; Colgate; Novanight; Pharmaton Global; Pharmaton 50+
    VCCP logo
    VCCP logo
    Associate Creative DirectorVCCP
     - London, United KingdomFreelance
    During my time at VCCP / VCCP Kin, I had the pleasure of creating some exciting work including the launch campaign for the new KIA Stinger. I was also an integral part of the teams that won the Nationwide and Greater London Authority pitches. Clients: AVON; Cadbury; easyJet; Greater London Authority; KIA; Nationwide; O2
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Skills
  • Big Ideas
  • Ad Copywriting
  • Art Direction
  • Creative Direction
  • Ad Concept
  • Strategic Thinking
Education
    U
    U
    BA (hons) Graphic CommunicationUniversity of Wolverhampton
     - Wolverhampton, United Kingdom
    S
    S
    HND Typographic DesignStafford College: School of Arts
     - Stafford, United Kingdom
Awards
    RAPP logo
    RAPP logo
    Performance Marketing AwardsRAPP
    Winner: Best Brand Engagement Campaign – Virgin Media ‘#AllTheFootball’ campaign
    S
    S
    NMA (The Annas)SOUK Response
    Nomination: Roberts Radio ‘Sun Plug’ print ad
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