Peter Higgins

ACD / Senior Copywriter

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Creative Director
  • Claire Blandy
  • Simao Barreto
  • Andy McDonald
Connections

Projects

  • London Zoo: Animals on the Underground
    Peter Higgins
    ACD / Senior Copywriter
  • Big Yellow: Get Some Space in Your Life
    Peter Higgins
    ACD / Senior Copywriter
  • Land Rover: New Discovery Sport
    Peter Higgins
    ACD / Senior Copywriter
    Kieron (Kay) Lewis
    Graphic Designer
  • Invesco Perpetual: Quiet Performers
    Peter Higgins
    ACD / Senior Copywriter
    Mily Williamson
    Senior Strategist
  • The May Fair Hotel: Be Part of it
    Peter Higgins
    ACD / Senior Copywriter
  • TheJobPost: Just the Job
    Peter Higgins
    ACD / Senior Copywriter
  • SKY: Bundles for Everyone
    Peter Higgins
    ACD / Senior Copywriter
  • Roy Castle Lung Cancer Foundation: Second-hand Smoke Costs Lives
    Peter Higgins
    ACD / Senior Copywriter
  • Anchor: Christmas Tree
    Peter Higgins
    ACD / Senior Copywriter
  • Rosemount: Follow Your Nose
    Peter Higgins
    ACD / Senior Copywriter
  • Nike: Just Did it
    Peter Higgins
    ACD / Senior Copywriter
  • Refuge: 90% of Domestic Violence is Witnessed By Children
    Peter Higgins
    ACD / Senior Copywriter

Projects credited in

  • Roy Castle Lung Cancer Foundation: Second-hand Smoke Costs Lives
    Peter Higgins
    ACD / Senior Copywriter
  • Refuge: 90% of Domestic Violence is Witnessed By Children
    Peter Higgins
    ACD / Senior Copywriter
  • Nike: Just Did it
    Peter Higgins
    ACD / Senior Copywriter
  • The May Fair Hotel: Be Part of it
    Peter Higgins
    ACD / Senior Copywriter
  • Invesco Perpetual: Quiet Performers
    Peter Higgins
    ACD / Senior Copywriter
    Mily Williamson
    Senior Strategist
  • Anchor: Christmas Tree
    Peter Higgins
    ACD / Senior Copywriter
  • TheJobPost: Just the Job
    Peter Higgins
    ACD / Senior Copywriter
  • Land Rover: New Discovery Sport
    Peter Higgins
    ACD / Senior Copywriter
    Kieron (Kay) Lewis
    Graphic Designer
  • Rosemount: Follow Your Nose
    Peter Higgins
    ACD / Senior Copywriter
  • Big Yellow: Get Some Space in Your Life
    Peter Higgins
    ACD / Senior Copywriter
  • London Zoo: Animals on the Underground
    Peter Higgins
    ACD / Senior Copywriter

About me

I'm currently available to chat about permanent or freelance ACD / Senior Creative Team roles. Here are some happy moments from my career: • Arranging for a venue to announce its opening night a week earlier than the actual date. Whilst customers outside were being told the club was full, inside a DJ played to an empty dance floor. The following week, when the club opened for real, it had a capacity crowd. • Spotting an elephant on the tube and creating the London Zoo campaign. • Making tea orgasmic. • Selling second-hand smoke to highlight how many lives it costs. • Having my work recognised in awards, including Campaign and the ANNAs. • Helping agencies win over £500m worth of new business. Outside of work, some things that make me happy are writing and performing stand-up comedy, painting, watching the latest TV dramas and working on a film script, which I might eventually finish around 2078.

Locked Pro Plan feature

Skills

  • Big Ideas
  • Ad Copywriting
  • Art Direction
  • Creative Direction
  • Ad Concept
  • Strategic Thinking

People I’ve worked with

View all

Companies I’ve worked with

View all
  • AMVBBDO

    AMVBBDO

    • Advertising
  • McCann London

    McCann London

    • Advertising
  • VMLY&R

    VMLY&R

    • Digital Media
  • VCCP

    VCCP

    • Advertising

Work history

2018

Associate Creative Director

VMLY&R

Feb 2018 - May 2018
  • London, United Kingdom
  • Freelance
  • Went in here for two weeks, stayed for a few months and helped them win the Baileys pitch. Clients: Baileys; Bayer; Colgate; Novanight; Pharmaton Global; Pharmaton 50+

2017

Associate Creative Director

VCCP

Aug 2017 - Dec 2017
  • London, United Kingdom
  • Freelance
  • During my time at VCCP / VCCP Kin, I had the pleasure of creating some exciting work including the launch campaign for the new KIA Stinger. I was also an integral part of the teams that won the Nationwide and Greater London Authority pitches. Clients: AVON; Cadbury; easyJet; Greater London Authority; KIA; Nationwide; O2

2017

Creative Director

Crispin Porter + Bogusky

Jan 2017 - Jul 2017
  • London, United Kingdom
  • Freelance
  • Clients: American Airlines; Bayer; Genting, Hotels.com; Photobox

2017

Creative Director

Iris

Dec 2016 - Jan 2017
  • London, United Kingdom
  • Freelance
  • Clients: Samsung

2016

Senior Creative

M&C Saatchi

Nov 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • I worked on a couple of briefs here and helped the agency win the Bahrain Tourism pitch. Clients: Bahrain Tourism; Building a Stronger Britain Together / Gov.uk

2016

Senior Creative

ELVIS

Oct 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • I enjoyed a brief freelance stint here. Clients: Budweiser; Tassimo

2016

Senior Creative

AMVBBDO

Sep 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • Clients: Smart Energy; William Lawson's

2016

Senior Creative

Multiple agencies

Sep 2015 - Aug 2016
  • London, United Kingdom
  • Freelance
  • I freelanced at a number of agencies: BBD; Rapier and RAPP.

2015

Senior Creative

M&C Saatchi

Dec 2013 - Aug 2015
  • London, United Kingdom
  • Full Time
  • I worked across creative accounts for M&C Saatchi and Campaign Agency of the Year, Lida. Whilst here, I helped win the pitches for IKEA; Invesco Perpetual and Royal Mail. Clients: Compare the Market; Costa; IKEA; Invesco Perpetual; John Lewis; Land Rover; National Trust; O2; Rayban; Royal Mail; Virgin Holidays

2013

Senior Copywriter

Multiple agencies

Apr 2012 - Dec 2013
  • London, United Kingdom
  • Freelance
  • I freelanced at a number of agencies: POSSIBLE; Draftfcb; SapientNitro; Cheil; Leo Burnett; TMS; Ogilvy and My Agency.

2012

Senior Creative

FCB Inferno

Mar 2011 - Apr 2012
  • London, United Kingdom
  • Full Time
  • Hired by ECD, Al Young. Whilst I was here, I helped the agency wIn over £100m in new business. (Legal & General; Nokia and NSPCC.) Clients: AEG / Electrolux; Bertolli; Festival Place; Hellmann’s; Legal & General; Nokia; NSPCC; PG Tips; Wall’s

2011

Creative Partner

The Creative Rebellion

May 2010 - Feb 2011
  • London, United Kingdom
  • Full Time
  • I set up my own advertising agency with two other Creative Directors and one ambition: to make brands the best they could possibly be using innovative, creative work to sell their products. If you don't take a shot, you'll never hit the target. Clients: Cyden; Global Ocean; TheJobPost

2010

Copywriter

SOUK Response

Apr 2008 - Apr 2010
  • London, United Kingdom
  • Full Time
  • This integrated role saw me produce ideas across all media. I joined this agency in a mid-weight role and within three months my work was recognised in awards. By the time I left this agency my role became more senior with my partner and I leading and winning pitches for Flybe; The May Fair Hotel and SeaFrance. Clients: The Cayman Islands; Flybe; Haven; Hebridean Cruises; The May Fair Hotel; Octopus Travel; Radisson Edwardian; Roberts Radios; SeaFrance; Wesleyan

2008

Copywriter

CHI & Partners

Apr 2006 - Feb 2008
  • London, United Kingdom
  • Full Time
  • I was hired by the founding Creative Partner Chrles Inge and the Executive Creative Director Ewan Paterson. This integrated role saw me produce ideas across all media and work closely with Creative Director, Nigel Roberts. Whilst here, I helped the agency win pitches for Big Yellow and National Express. Clients: Anchor; Argos; Big Yellow; British Gas; Carphone Warehouse; Continental Airlines; Cosmopolitan; Ebookers; Lexus; Men’s Health; National Express; Roy Castle; TalkTalk; Tango; Tate & Lyle; The Telegraph; The Times & Sunday Times; Toyota; Typhoo

2006

Copywriter / Art Director

McCann London

Apr 2004 - Apr 2006
  • London, United Kingdom
  • Full Time
  • I cut my teeth here and created numerous campaigns whilst working in to renowned Creative Directors Mark Reddy, Robert Campbell, Brian Fraser, Simon Learman, Kes Gray, Stephen Ward, Luke White and Marc Bennett. Clients: American Airlines; Ben & Jerry’s; BMW; BT; Carte D’or; Coca-Cola; Great Ormond Street; London Zoo; L’Oreal; Magnum; Mastercard; Microsoft; Nescafé; Nesquik; Nestlé; Opal; Porkinson’s; Refuge; South African Airways; Tourism Ireland; Wall’s; Unilever; UPS; Xbox

Education

2001

BA (hons) Graphic Communication

University of Wolverhampton

Sep 2000 - Jun 2001
  • Wolverhampton, United Kingdom

2000

HND Typographic Design

Stafford College: School of Arts

Sep 1998 - Jun 2000
  • Stafford, United Kingdom

Awards

2016

Performance Marketing Awards

RAPP

  • Winner: Best Brand Engagement Campaign – Virgin Media ‘#AllTheFootball’ campaign

2008

NMA (The Annas)

SOUK Response

  • Nomination: Roberts Radio ‘Sun Plug’ print ad

2007

NMA (The Annas)

CHI & Partners

  • Nomination: National Express ‘Arch’ print ad

2007

Campaign Direct Awards

CHI & Partners

  • Finalist: Integrated Campaign – The Roy Castle Lung Cancer Foundation

2005

L'Oreal Brandstorm

McCann London

  • Winner: Creativity Award

2005

Cream Exhibition

McCann London

  • Winner: Best Book