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Projects

• Hays Gen Y ReportsTwo brochures for Hays, the global recruitment experts, on Gen Y Canada and Gen Y Netherlands as part of a series on Gen Y across the world. The reports were based on data from surveys by Ipsos Mori and contextual research.
• Coupa EDMEDM campaign for Coupa, a cloud-based spend management software company based in Silicon Valley.
• Aerohive packaging copyAerohive specialises in super-quick cloud-enabled WiFi networks. As a thank you to some of their clients in Europe, Aerohive sent them a gigabit access point each. The brief was to write some copy for the packaging with humour which appealed across different European nationalities. Here’s the copy I wrote for it (not quite visible in the image): Whoooosh! That’s how you’ll feel with this Gigabit access point. It’s like getting all the speed of an Olympic sprinter – without the tight shorts. You’ll be thrilled as this high performance Wi-Fi rocket-boosts your productivity, speeds you through your workload and carries you to victory. And you won’t even have to sweat for it. So, if you like being known as “speedy [First Name]”, why not make 2015 the year [Company] gets to the finish line on all its projects faster; by introducing Aerohive Gigabit Wi-Fi across Team- [Company Name]. Want to make it happen? Oh yeah – we’re here and together we can achieve gold medal success. Just get in touch when you’re ready to go for it. Ready, set…

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Work history

F
F
CopywriterFreelance
Jan 2014

Skills

• Advertising
• Marketing PR
• Direct Mail
• EDM
• Content Writing
• Press Releases
• Creative Concepts
• Long Copy
• Tone of Voice
• Web Copy
• Brand Communications
• UX Copy
• Headlines
• Taglines

Education

Theology and Pastoral Studies
Aug 2007 - May 2010
BSc Psychology
Aug 2000 - May 2004