Born in Montreal, Quebec, raised in beautiful Victoria, B.C., and currently based in Toronto, Ontario, I am a teller of stories who recently finished up a Master of Digital Media at Ryerson University.
I've gained experience in a diverse range of spaces, including film/TV production, online marketing, advertising, technology, and content development. I write—be it critically, creatively, and commercially. I can also design websites, apps, and other digital experiences.
I’m an art/film school dropout turned marketing and business major turned digital storyteller who has flirted with everything from entrepreneurship, screenwriting, through web development and songwriting. Speaking personally, my greatest accomplishment to date is the successful completion of my debut screenplay, which has been a half-decade-spanning labour of love. (And something that I'm immensely proud of.)
Projects
- Uncovering the History of CinemagraphsOverview During the summer of 2017, while working as a Content Producer at Flixel Photos, a Toronto-based software company, I spearheaded a project to build awareness around an entirely new medium: cinemagraphs. At the outset, the work comprised an exhaustive, encyclopedic-style blog post to chronicle the hybrid photo/video medium's brief but storied history—what they are, where they came from, and what the future holds. But the piece snowballed, eventually to include a video accompaniment that underscored many of its key points. (Which, as I’ll detail below, involved some onscreen reporting.) However, while conducting additional research with the Flixel team, we chanced upon something extraordinary. Something so far-fetched and so beyond belief, yet at the same time, made perfect sense. A part of history, if you will, that had been completely overlooked: the cinemagraph’s true inventor. A Second Look Cinemagraphs first cropped up in 2011, when two American artists teamed up at New York Fashion week to edit a collection of photographs. While playing around with different animation effects, they serendipitously pioneered an interbred medium, inspiring a new generation of visual storytelling. And until this past summer, that’s as much as we knew. That was the extent of it. But then the bombshell dropped, and the facts were unequivocal—yes, 2011 is when cinemagraphs were first introduced to mainstream audiences, but its true origins actually date back to the beginning of the 1980s. It's inventor? But David Bowie, of course. You know, the creative paragon of innovation and craftsmanship. Ziggy Stardust himself. The Man Who Fell to Earth. In one of those blink-and-you’ll-miss-it moments, the music video for Bowie’s “Ashes to Ashes”—which served as the lead single from his album Scary Monsters (And Super Creeps)—contained the first-ever instance of a living, breathing photograph. Or rather, a cinemagraph. Perhaps inadvertently, but deliberately nonetheless, David Bowie broke new ground and provided viewers with a delightfully unexpected visual wonder.
Work history
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Content ProducerFlixel Photos
- Toronto, CanadaInternship
Working alongside the many talented individuals who composed the marketing team, as Content Intern, I was in charge of creating content across a diverse array of channels. Namely, blog posts, interview articles, web copy for landing pages, weekly newsletters, social media ads, in addition to other forms of messaging. To provide better context, Flixel is an Apple Design-award winning software company that develops and markets proprietary macOs/iOS applications for producing cinemagraphs (hybrid photo/videos). So, for all intents and purposes, my role was largely about building awareness around an entirely new medium, using rhetoric to champion its significance in both the visual storytelling and online marketing communities. Generally speaking, the content I created embraced subject matter relevant to the Flixel brand, including topics such as photography, new media, technology, videography, and digital marketing.
If you’re wondering, the novelty of my role was not lost me. How often does someone’s job compel them to popularize a brand new visual medium? By and large, my days were spent drafting blog posts, producing and editing copy, interviewing artists, appearing in videos/other onscreen work, and connecting with content creators across the world. Also, seeing that Flixel is a late-stage startup, I was directly involved with a number of growth-driving activities, which encompassed the nascent cinemagraph community, as well as the company’s brand. In that way, my input was not only appreciated, but encouraged, making for a work experience that was truly formative.
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Digital Marketing CoordinatorShare Results
- Montreal, CanadaFull Time
At Share Results, I was responsible for a variety of activities, including the management of various affiliate marketing programs. Additionally, I supported clients through SEO guidance, wrote copy for external communications, designed HTML newsletters and engineered e-mail marketing campaigns.
From January 2016 onward, I assumed the role of account manager for one of Share Results' biggest clients, Scotiabank. As the manager of the account, I was tasked with overseeing the strength and well-being of the bank's affiliate program, while also serving as the client's main point person. My duties largely consisted of content development, program maintenance, and project coordination, working closely with design and other key departments to promote Scotiabank's customer acquisition through online channels.
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Skills
- Creative Writing
- Blogging
- Html
- CSS
- Jquery
- Email Marketing
- Copywriting
- Branding
- Acting
- Advertising Communications
Education
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Master of Digital MediaRyerson University
- Toronto, Canada
As per the requirements of my degree, I completed a graduate thesis that encompassed both a major research project and paper. Using a mobile app prototype as a research proxy, I explored the confluence of user experience (UX) design and electronic word-of-mouth (eWOM) in relation to travel technology, coining a neologism to describe an entirely new breed of communication and social networking tools.
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Bachelor of CommerceConcordia University
- Montreal, Canada
Majored in Marketing, while also completing a minor in Film Studies.