About me
I am a vivacious professional with over 8 years of experience in Social Media and Influencer Marketing, specialising in the beauty, fashion, and lifestyle industries, including luxury and mass markets. My genuine interest in the industry has greatly contributed to the success of my work in social media and influencer marketing, allowing me to approach online experiences from both the perspective of a discerning consumer and a brand-driven strategist.
Work history
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Social Media & Influencer ManagerSephora UK
London, United KingdomFull Time
At Sephora (previously Feel Unique), I played a pivotal role in launching the brand into the UK market, overseeing online and in-store initiatives. Collaborating closely with the global team, I developed and executed impactful global and local campaigns across social media and influencer channels. Leading a small team, I ensured seamless implementation of communication plans, while managing relationships with key stakeholders.
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Social Media & Influencer ManagerLemonade Dolls
- London, United KingdomFreelance
At Lemonade Dolls, I spearheaded the development and execution of comprehensive online social strategies, encompassing social media, influencers, and content creation. In this hands-on role, I ensured the alignment of all online activities with company priorities, taking full ownership of end-to-end execution.
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Skills
- Social Content Strategy
- Social Media Marketing
- Social Media Management
- Social Content
- Influencer Marketing
- Influencer Management
- Influencer Engagement
- Campaign Activation
- Campaign Management