I am bold, curious and internationally experienced with a broad digital skillset and strategic mindset. After research on social media user privacy, and experience of handling international brands’ social accounts, I am an expert on social media and personalised ads. I am always exploring new creative ways of understanding and influencing people through tailored communication solutions.
PR and Social Media Management for Scandinavia's most popular travel destination and entertainment brand. Wide range of responsibilities including press work, content marketing, social media management, influencer marketing, website publishing, E-commerce, data-driven direct marketing, and handling further digital channels, in line with an integrated data-driven marketing strategy.
Sales, visual merchandising and customer service in the brand’s flagship store on Regent Street, and reflecting brand values in every interaction.
Handled public relations, including media and influencer events for Sweden’s biggest entertainment brand and travel destination. Managed digital channels, social media, and public relations, both internally and externally.
Internship at a media and PR agency based in Battersea, London. Role included: Identifying, reaching out and building strategic partnerships with both international brands and social media influencers; Social media strategy, content creation, and copywriting.
Events and PR Coordinator internship at a community hub and office space for music- and tech related start-ups. Identifying potential members, relevant tech media and key publics through networking events, meetings and direct marketing.
Part of University of Westminster's Study Abroad Programe, I undertook one semester at RMIT University. Modules taken: Creative Advertising, Impact and Influence in Public Relations, and Managing a Creative Communication Business.
Graduated PR & Advertising at University of Westminster with a 1st Degree. Dissertation subject: Young adults' awareness of data collection on Facebook, and its potential correlation with attitudes and behaviour online. Final Project: "The Circular Revolution" - Launching and Activating Depop in Sweden. An integrated PR and Advertising campaign highlighting prosumer creativity and climate awareness, aiming to shift mindsets and behaviour around second hand.