About me

I am bold, curious and internationally experienced with a broad digital skillset and strategic mindset. After research on social media user privacy, and experience of handling international brands’ social accounts, I am an expert on social media and personalised ads. I am always exploring new creative ways of understanding and influencing people through tailored communication solutions.

QuestionsProjectsExperienceTeam

Projects

• 1

  Final Project: "The Circular Revolution" Depop in SwedenIntegrated Marketing Strategy. Activating Depop in Sweden, with a mix of PR, Influencer Marketing, Digital, Social and Event. Highlighting Climate and Convenience and targeting young, eco-conscious, female creatives.

Work history

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Marketing CoordinatorLiseberg AB
Jun 2019Gothenburg, SwedenFull Time
PR and Social Media Management for Scandinavia's most popular travel destination and entertainment brand. Wide range of responsibilities including press work, content marketing, social media management, influencer marketing, website publishing, E-commerce, data-driven direct marketing, and handling further digital channels, in line with an integrated data-driven marketing strategy.
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Brand AmbassadorARKET
Oct 2018 - Jun 2019London, United KingdomFreelance
Sales, visual merchandising and customer service in the brand’s flagship store on Regent Street, and reflecting brand values in every interaction.

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Skills

• Copywriting
• Public Relations
• Website Content
• Social Media Management
• PR Strategy
• Consumer Research

Education

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Study Abroad ExchangeRoyal Melbourne Institute of Technology (R.M.I.T)
Jan 2018 - Jun 2018Melbourne, Australia
Part of University of Westminster's Study Abroad Programe, I undertook one semester at RMIT University. Modules taken: Creative Advertising, Impact and Influence in Public Relations, and Managing a Creative Communication Business.
Bachelor of Arts (BA) University of Westminster
Sep 2017 - Jun 2019London, United Kingdom
Graduated PR & Advertising at University of Westminster with a 1st Degree. Dissertation subject: Young adults' awareness of data collection on Facebook, and its potential correlation with attitudes and behaviour online. Final Project: "The Circular Revolution" - Launching and Activating Depop in Sweden. An integrated PR and Advertising campaign highlighting prosumer creativity and climate awareness, aiming to shift mindsets and behaviour around second hand.