The golden thread in my career to date has been my ability to join the dots and get results through people.
Typically, I help mission-orientated Retail & Brand leaders who need support with one or more of the following:
- mobilising their people and their customers towards a new direction or vision
- navigating their business through an ever-changing, highly volatile Retail environment
- translating their vision & purpose into a clear product strategy.
Which is why I took the leap to set up ASSEMBLY, a transformation consultancy that is all about delivering lasting growth for brands within the world of Sportswear & Fashion Retail - and doing it the right way : which means getting fully behind the essential social & environmental movements currently taking place in our industry.
Skills: Global Product Strategy, Category Strategy, Merchandising Strategy, Corporate Strategy, Team Leadership, Cross-functional collaboration & leadership, Succession Planning & Personal Development, Macro Trend & Consumer research, Budget Management.
Can operate as: Product Director | Merchandising Director | Category Director | Head of Product | Head of Strategy | Head of Merchandising | Head of Category
Work history
FounderASSEMBLY.
London, United KingdomFull Time
ASSEMBLY is a transformation consultancy that is all about delivering lasting growth for brands within the world of Sportswear & Fashion - and doing it the right way : which means getting fully behind the essential social & environmental movements currently taking place in our industry.
Our belief is that if you have absolute clarity on your brand and product strategy, and you’re aligned to an authentic purpose, then enduring profitability will be unlocked.
ASSEMBLY was born to help brands make this happen - offering a range of different consulting services:
STRATEGIC DIRECTION : guidance on how to responsibly build enduring brand & product strategy
TEAM WORKSHOPS : leading discussion on defining company purpose, strategy and process
PRODUCT CONSULTATION : end-to-end support on the product creation process, including range-building, analytics, product marketing tools & customer interactions.
Learn more: we-are-assembly.com
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Head of CategoryLacoste PCL
- London, United KingdomFull Time
As Head of Category Management, reporting into the Product Director, my role revolved around translating brand strategy into consumer-led, desirable and commercially-sound Footwear collections for the Global Retail Market, focusing on long-term Product Strategy aligned to a wider Lacoste brand vision.
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Skills
- Product
- Footwear
- Fashion
- Leadership
- Merchandising
- Range Building
- Range Planning
- Product Marketing
- Product Strategy
- Brand Strategy
Education
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BA French and HistoryUniversity of Warwick
- United Kingdom