I’ve been an advertising creative for nearly thirty years. A journey that has taken me from junior creative with US agency Chiat/Day to Creative Director at Saatchi & Saatchi London. I now freelance for some of London's best advertising agencies.
Naming is my secret passion - I love a creative challenge, and condensing the essence of a business or product into just one or two words is certainly that!
Finding that perfect name is one of the most important and challenging chapters in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you've cracked it, the frustration of discovering that it's already been taken!
The secret to securing a knockout name lies much deeper than just having an understanding of what a business or product does. As an advertising creative, I know where to look for uniqueness, and how to unlock those territories that will set you apart.
It's this approach that will inform my naming strategy, and from there I can create names for your business that won't just be a unique statement of what you stand for, they will stand out, and be the ones others will have to miss out on.
I look forward to helping you with the next chapter in the life of your business.