About me

I understand how to build identities, engagement campaigns and brand experiences and bring them to life using ideas and design. Straight-talking and articulate, I work well with other team members and take pride in delivering great work. Brand strategy Visual identity Design systems, toolkits and guidelines Literature and print Investor communication Employee engagement Campaigns Moving image Digital experiences Environments and events

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Projects

• Force for goodCampaign identity for Jardines Matheson Colleague Volunteering Programme
• Microsoft Responsible SourcingProgramme identity for Responsible Sourcing function of Microsoft
• Notion ArchitectsBrand identity for Architectural Practice
• ZeepyA brand identity inspired by the science of light for an innovative children's sleep solutions product line
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  Wheels plus WingsForward Motion – an identity for a NGO in Beijing. Wheels plus Wings seeks to lift the expectations of what children who are “Differently-Abled” can do in life, and particularly change attitudes about what is possible in Asia.
• Qinecsa Solutions— Captured the client ambition to be 'disruptive' — ​​​​​​​Set Qinecsa apart from the competition — ​​​​​​​Represented where Qinecsa are now — ​​​​​​​​​​​​​​Powered Qinecsa towards the future

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Work history

Design DirectorRadley Yeldar
Jul 2021London, United KingdomFull Time
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Design DirectorDobinson Design
May 2016London, United KingdomFreelance
I help clients translate business strategy into creative solutions that stand-out and make a difference. With over 20 years experience of corporate branding projects I understand how to build identities, engagement campaigns and brand experiences and bring them to life using ideas and design. Straight-talking and articulate, I work well with other team members and take pride in delivering great work.

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Skills

• Branding
• Corporate Identity
• Art Direction
• Typography
• Brand Identity
• Creative Direction
• Engagement
• Employee Engagement

Education

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BA(Hons) Graphic DesignNorthumbria School of Design
Sep 1996 - Jun 1999Newcastle upon Tyne, United Kingdom
Northumbria is a research-rich, business-focused, professional university with a global reputation for academic excellence. It is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students.