The nature of my recently completed degree in Information Technology Management for Business at the University of the West of England (UWE) has helped prepared me for this position. Graduating with a 1st Class Honours, the course involved a great deal of independent research requiring initiative, self-motivation, team-work and a varying range of skills. An understanding of the Marketing industry was essential for the Ethical and Professional Issues in Computing and Digital Media module. I found the subject of Marketing very stimulating, and further researched into the subject during my final year dissertation entitled “Exploring the Issues Surrounding the use of Behavioural Targeting in Online Advertising”, in which I received a first-class grade. As you can see from my CV, I have experience in: • Campaign Delivery - The experience I gained from my highly coveted internship at Bloomberg LP has allowed me to learn how a huge corporation designs and develops its marketing campaigns to reach an international audience. Shadowed a project where the aim was to create an effective marketing campaign targeting potential Chinese customers using the WeChat service. • Social Media Engagement – I worked with a local music charity in Bristol as part of my degree to help rebrand their website, as well as offer guidance on how best to increase engagement across their social media accounts. • Stakeholder and Team Management – I gained experience in managing multiple stakeholders simultaneously and in leading a team during projects within both Bloomberg LP and university when I worked with a music therapy charity developing a new website and company branding. • Creative Work – I designed and developed two successful IOS applications (Impact Ball and Pivot Roll) from the initial game idea to designing all the graphics from scratch using the Photoshop suite. I created marketing materials for the apps that had a consistent, clean, visual look. This enabled the apps to be featured worldwide by Apple on the front page of the App Store. • Photoshop and Final Cut Pro Skills – During a group project at university I assumed the role of Marketing Manager. For this I created innovative marketing videos and designed posters and brochures using the Adobe Suite. I am an adaptable individual, with a strong work ethic and have a keen eye for detail taking pride and care in all projects I undertake. I always keep on top of recent developments in both entertainment and media and have a passion for inventive storytelling. Portfolio - https://bit.ly/2WZSRkJ
- IOS Game DevelopmentSolely designed and developed multiple applications for IOS. Two applications I created (Impact Ball and Pivot Roll) were selected by a USA mobile publisher and featured worldwide in 120 countries by Apple. • 140,000 downloads and counting. • Apple featured these 2 applications worldwide on the front page of their App Store. • Compiled market research and analysis to assist in building a successful marketing campaign. • Utilised Google Analytics to understand how users engaged with my mobile ap
London, United KingdomFreelance
Solely designed and developed multiple applications for IOS. Two applications I created (Impact Ball and Pivot Roll) were selected by a USA mobile publisher and featured worldwide in 120 countries by Apple. • 140,000 downloads and counting. • Apple featured these 2 applications worldwide on the front page of their App Store. • Compiled market research and analysis to assist in building a successful marketing campaign. • Utilised Google Analytics to understand how users engaged with my mobile applications. • Designed graphical assets using Photoshop, Pixelmator, and other Adobe Products. • Negotiated a contract with a USA mobile publisher. • Liaised with the Media on the build-up to launch day. • Created close contacts in the gaming industry.
Bloomberg LP Summer InternshipBloomberg
- London, United KingdomInternship
Worked for Bloomberg LP within their EMEA headquarters in London. Undertaking projects within a number of teams, including Marketing, Communications, IT, Mobile QA, TV and News. • Worked within the Marketing department, shadowing key team members to understand how billion-dollar corporations create unique and innovative marketing campaigns. • Shadowed a project where the aim was to create an effective marketing campaign targeting potential Chinese customers using the WeChat service. • Handled a variety of responsibilities given to me with care and great attention to detail. • Gained expertise in managing multiple projects at once with varying deadlines and targets. • Involved in many company projects utilising the Microsoft Office Suite. • Engaged in an open work environment, allowing collaboration with colleagues on new ideas. • Managed relationships with many different stakeholders within the company at once. • Developed and suggested improvements to traditional working practices.
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- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Brand Marketing
- Email Marketing
- Brand Management
- Content and Media Writing
Information Technology and Business ManagementUniversity of the West of England
- Bristol, United Kingdom
University of the West of England, Bristol BSc (Hons) Information Technology Management for Business Grade Achieved: 1st Class Honours (73%) Key Modules Included – The Information Practitioner, E-Business, Ethical and Professional Issues in Computing and Digital Media, Strategic Management, Information Systems Dissertation, Project Management Dean’s Award for Academic Excellence in the Faculty of Environment and Technology Awarded for achieving an overall average mark of 75% or more across all modules in 1st/2nd Year.
Dean’s Award for Academic Excellence in the Faculty of Environment and TechnologyUniversity of the West of EnglandAwarded for achieving an overall average mark of 75% or more across all modules in 1st/2nd Year.
Duke of Edinburgh AwardThe Duke of Edinburgh AwardAchieved the Bronze Duke of Edinburgh Award for volunteering for my local community, developing my physical skills, and leading a team in a 3-day countryside expedition. • Developed leadership and team-building skills when carrying out a 3-day expedition, leading a team around the countryside and completing tasks along the way. • Improved my interpersonal skills when volunteering in the local community