Phil McFadden

Copywriter

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  • LocationLondon, United Kingdom

Skills

 

  • Copywriting
  • Concepting
  • Brand Guidelines

Work history

Currently

Copywriter

Moonpig.com

Jul 2015
  • London, UK
  • Full Time
  • ▪ Building warm, emotionally-driven campaigns ▪ Ensuring campaigns are truly integrated across app, web and mobile ▪ Creating Moonpig’s first-ever tone of voice guidelines ▪ Testing copy and art direction to find out what really works ▪ Collaborating with UX teams to align TOV across channels ▪ Writing some cracking tube, print and outdoor ads ▪ Creating new look and feel for Moonpig with our design team ▪ Managing and budgeting for a pool of freelance copywriters ▪ Introducing (and enforcing) a proper creative briefing system

2015

Copywriter

OLIVER

Jan 2015 - Jul 2015
  • London, UK
  • Freelance
  • ▪ Rewriting the Post Office website to complement a brand refresh ▪ Developing and executing a brave new content strategy ▪ Taking total control of the project when my boss moved on ▪ Working directly with the Post Office’s other onsite agencies ▪ Presenting to and coordinating with internal stakeholders

2015

Copywriter

Just Eat

Nov 2012 - Jan 2015
  • London, UK
  • Full Time
  • Creating concepts for digital, print and above the line campaigns ▪ Shaping the evolution and development of the JUST EAT brand ▪ Documenting these changes in a hefty set of brand guidelines ▪ Applying these brand guidelines across web, app and CRM ▪ Writing high-performing train ads (22% recall) and direct mailers ▪ Penning blog posts and newsletters for B2C and B2B ▪ Producing tone of voice guidelines for customer care teams

Education

2012

English

University of St Andrews

Sep 2008 - Jul 2012