Work history
Copywriter
London, United KingdomFull Time
▪ Building warm, emotionally-driven campaigns
▪ Ensuring campaigns are truly integrated across app, web and mobile
▪ Creating Moonpig’s first-ever tone of voice guidelines
▪ Testing copy and art direction to find out what really works
▪ Collaborating with UX teams to align TOV across channels
▪ Writing some cracking tube, print and outdoor ads
▪ Creating new look and feel for Moonpig with our design team
▪ Managing and budgeting for a pool of freelance copywriters
▪ Introducing (and enforcing) a proper creative briefing system
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CopywriterOLIVER
- London, United KingdomFreelance
▪ Rewriting the Post Office website to complement a brand refresh
▪ Developing and executing a brave new content strategy
▪ Taking total control of the project when my boss moved on
▪ Working directly with the Post Office’s other onsite agencies
▪ Presenting to and coordinating with internal stakeholders
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Skills
- Copywriting
- Concepting
- Brand Guidelines
Education
English
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