Projects
Work history
PHD in Marketing & Management
Final write-up of a PhD in organisational and brand dynamics.
Examines the trajectory of the film studio Fox Searchlight Pictures, examining how and why the company, and the meanings associated with its brand, evolved.
Looks at the ways identity and culture are reflected in everything the company says and does, and in the company’s relationships with its stakeholders.
Creative Lead
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Created digital interactive content campaigns for PR and social exposure, SEO linkbuilding, content discovery, UX and CRO
Led campaign ideation, brand & market research, idea generation, assessment & execution. Project managed campaign delivery, overseeing a team of researchers, designers, developers, & PR
Wrote creative briefs, pitched, and managed client feedback. Successfully pitched over £200k worth of campaigns
- Gocompare.com Energy - What Powers the World? http://www.gocompare.com/energy/what-powers-the-world/ (digital interactive content) – 14.5k shares. Published by IFLS, National Geographic, The Richard Dawkins Foundation
- Somfy Motorized Blinds - Interior inspiration: Monet’s Water Lilies - https://www.somfysystems.com/ideas-insights/home-inspiration/monet-home-decor (content discovery, ‘brands-as-publisher’)
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Skills
- Digital Media
- Account Management
- Brand Management
- Client Services
- Pitching
- Project Management
- Strategic Planning
- Creative Thinking
- Brand Analysis
- Integrated Campaign
- Html css php Jquery
- Identity Strategy
- Research Insight
- Adobe Indesign/illustrator/photoshop/premiere Pro/after
- Content SEO Social
Education
Bmedia (hons
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Media & Communications, Screen Production