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Final write-up of a PhD in organisational and brand dynamics. Examines the trajectory of the film studio Fox Searchlight Pictures, examining how and why the company, and the meanings associated with its brand, evolved. Looks at the ways identity and culture are reflected in everything the company says and does, and in the company’s relationships with its stakeholders.
Created digital interactive content campaigns for PR and social exposure, SEO linkbuilding, content discovery, UX and CRO Led campaign ideation, brand & market research, idea generation, assessment & execution. Project managed campaign delivery, overseeing a team of researchers, designers, developers, & PR Wrote creative briefs, pitched, and managed client feedback. Successfully pitched over £200k worth of campaigns - Gocompare.com Energy - What Powers the World? http://www.gocompare.com/energy/what-powers-the-world/ (digital interactive content) – 14.5k shares. Published by IFLS, National Geographic, The Richard Dawkins Foundation - Somfy Motorized Blinds - Interior inspiration: Monet’s Water Lilies - https://www.somfysystems.com/ideas-insights/home-inspiration/monet-home-decor (content discovery, ‘brands-as-publisher’)
- Set-up video production services overseeing budgeting and operation - Trained and managed a team of video project officers, producing more than 60 video projects from development to delivery
Media & Communications, Screen Production