Philip Betts

Creative Lead

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Digital Media
  • Account Management
  • Brand Management
  • Client Services
  • Pitching
  • Project Management
  • Strategic Planning
  • Creative Thinking
  • Brand Analysis
  • Integrated Campaign
  • Html Css Php Jquery
  • Identity Strategy
  • Research Insight
  • Adobe Indesign/illustrator/photoshop/premiere Pro/after
  • Content SEO Social

Work history

Currently

PHD in Marketing & Management

Macquarie University, Sydney

Jan 2016
  • Final write-up of a PhD in organisational and brand dynamics. Examines the trajectory of the film studio Fox Searchlight Pictures, examining how and why the company, and the meanings associated with its brand, evolved. Looks at the ways identity and culture are reflected in everything the company says and does, and in the company’s relationships with its stakeholders.

2016

Media Production Co-ordinator

Faculty of Arts, Macquarie University, Sydney

Jan 2015 - May 2016
  • - Set-up video production services overseeing budgeting and operation - Trained and managed a team of video project officers, producing more than 60 video projects from development to delivery

2016

Creative Lead

Distilled

Aug 2015 - Mar 2016
  • Created digital interactive content campaigns for PR and social exposure, SEO linkbuilding, content discovery, UX and CRO Led campaign ideation, brand & market research, idea generation, assessment & execution. Project managed campaign delivery, overseeing a team of researchers, designers, developers, & PR Wrote creative briefs, pitched, and managed client feedback. Successfully pitched over £200k worth of campaigns - Gocompare.com Energy - What Powers the World? http://www.gocompare.com/energy/what-powers-the-world/ (digital interactive content) – 14.5k shares. Published by IFLS, National Geographic, The Richard Dawkins Foundation - Somfy Motorized Blinds - Interior inspiration: Monet’s Water Lilies - https://www.somfysystems.com/ideas-insights/home-inspiration/monet-home-decor (content discovery, ‘brands-as-publisher’)

Education

2005

Bmedia (hons

Macquarie University

Mar 2002 - Dec 2005
  • Media & Communications, Screen Production