Senior Strategist leading team of planners and creatives. Time split between new business and existing client relationships. Argos, Diageo, Laurent-Perrier and Mini. Planning and implementing multi media adverting campaigns.
A high-energy pitchtastic couple of years that also gave me the flexibility of time to focus on rehearsals for the London 2012 Olympic opening ceremonies. Achievements included: For Hometown London; Bupa pitch win. Ciroc pitch win. Rakuten pitch win. Virgin Water pitch win. For Fathom+Hatch in New York, a Harley Davidson social strategy. For FCB Inferno, Nivea for Men activation briefs. For We Are Social, Danone pitch win. For Camelot International; I assisted in the successful re-launch of the combined Canadian Lottery boards
Led the £1.4 million Diageo account with two reports. We focused mainly on the international travel retail channel. Liaised with brand teams, Smirnoff, Tanqueray –GTME launch of ‘Tonight we Tanqueray’, Johnnie Walker F1 & Mentoring, Baileys – launch of Biscotti variant, Bushmills and Guinness –ran emerging markets St Patrick’s day insight project. On behalf of Saatchi & Saatchi I also appeared in 2 episodes of the Hairy Bikers/BBC series about rebranding Meals on Wheels. I completed APG training, The Saatchi Lovemarks academy and received four MAA award nominations resulting in one Best and one Merit won.
A time of learning new skills as a strategist with the consultancy part of the AW Media group. My key responsibilities were for First Drinks/Sailor Jerry, Old Spice and the all-business class airline Maxjet. For whom I also got to park a Boeing 767 at Stansted airport, which was one of the odder perks of the job.