I've risen through network agencies and been a co-founder of three start-ups. Started out as an Art Director at Saatchi & Saatchi back in the day. Went on to become ECD of various agencies, before retraining as a Planner. Later returning to Saatchi’s as a Planning Director on the Diageo business. Winner of multiple creative and planning awards. Honorary vice president of the Marketing Agencies Association and Fellow of the Royal Society of Arts.
During lockdown had a real moment of doubt about everything I had done in the past. Took the opportunity to leave advertising and contribute to companies doing good for society
Work history
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Director of StrategyUber Agency
Sheffield, United KingdomFreelance
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Director of StrategyJaywing plc
- Sheffield, United KingdomFull Time
Formed and executed strategies to build a team of planners that successfully integrated with all divisions of the company. Strategically planned the overhaul of the pitch process, including credentials and case studies, evaluating from the ground up. Conceptualised new creative ideas to improve efficiency, productivity, and performance of the team, whilst meeting wider business objectives.
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Skills
- Advertising
- Art Direction
- Copywriting
- Advertising Agency
- Creative Agency
- Digital Agency
- Design
- Strategic Planning
- Web Content
- Creative Direction
- Outdoor Campaigns
- Popular Culture
- Consumer Behavior
- Creative Thinking
- Powerpoint
Education
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Industrial DesignSheffield Hallam
- Sheffield, United Kingdom