About me

Hello, I am a creative problem solver. A Creative brand director with extensive experience throughout the fashion retail industry. men’s, women’s and children’s brands, from active concepts to lingerie and swimwear. From high street to luxury fashion brands. My skills include everything from art direction, editing, and Graphic design management through production to printed and digital media. I am used to fast paced environments where creativity and strategic thinking drive my ability to increase and sustain the visual output. across a creative department for fashion retailers. As a head of creative I oversee all aspects of creative brand handwriting from seasonal campaign concept, through its art direction. Building shoot teams through extensive photographic production knowledge. across both static and moving image. The Management and development of Graphic designers both digital and print based to ensure the consistency across windows, advertising, and all digital platforms. I am interested in freelance short term contracts, as well as a permanent role. Cheers Phil

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Projects

• 2

  New Look S:S 2013A selection of shots depicting the golden energy, emotion and feel aren't often associated with commercial fast fashion stories. The frames that to often are lost in final edits.
• Bouxtique by Boux AvenueParis launch campaign concept, art direction, shoot team selection.
• Boux Avenue : Afternoon Teaseits about looking at the range of products, style colours and finding suitable venues, that have enough variation. Its also about picking the right model. Someone who will elevate the product and the brand .
• Boux Sport: SS-20Creative concept, location finding, art direction and shoot team selection.
• Boux Avenue Christmas 2019 ChamonixChristmas Campaign concept, art direction team building, and management of all Graphic assets for print and digital.
• Boux Avenue: SS-19 - IbizaFun one day shoot concept , promoting new capsule swim collection.

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Projects credited in

• AW 2018 CAMPAIGNBrief: To create a campaign for the release of the new season collection, for use on print and digital platforms. Concept: I created a geometric green and gold scheme which suited the modern style of the shoot location and the colour of the lingerie designs for the new season. Outcome: I designed and made the entire window scheme which included all print elements, digital screen images, POS and digital look book as well as correlating marketing material.
• Boux Avenue

Work history

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Head Of CreativeBoux Avenue
May 20131 St George's Rd, Wimbledon, London SW19 4DR, UKFull Time
Was responsible for all Brand Communication assets for the last seven years. Creative campaign generation, shoot art direction, team building, editing, and Graphic design management, both for print and digital platforms.
Head of CreativeNew Look
May 2012 - Apr 2011Mortimer St, London, UKFull Time
Established a new creative tone of voice by adapting the in-house creative team and managing external agencies to deliver the vision.

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Education

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Master of ArtsBuckinghamshire new university
Sep 1989 - Apr 1991High Wycombe, United Kingdom
I successfully passed my MA in Furniture design and technology. My final project focused on Furniture in retail clothing stores, which combined my love of fashion and 3dimensional design.
Three Dimensional DesignLeeds Beckett University
Sep 1986 - Jun 1989Leeds, United Kingdom
3 year BA Hons. in 3 dimensional design focusing on Furniture design. received a 2:1.