About me
An experienced Brand and Trade Marketer within luxury, fashion and youth marketing. Responsible for developing and delivering International multichannel strategies and brand management, now working at ASOS I lead the International Brand and Trade Marketing team. My role involves marketing and communications strategy and planning across 6 International territories, responsible for developing and implementing strategic marketing initiatives in line with business priorities.
I have a passion for storytelling through media and have developed excellent transferable strategic, project management and people management skills and have an in-depth knowledge of marketing channels and how these can be used to deliver specific business results.
Work history
International Marketing LeadASOS
London, United KingdomFull Time
I manage a team of 8 marketing managers and execs across 6 territories: UK, USA, NEU (DE, NL,SE), SEU (FR/IT/ES), RU & MENA, AU & APAC, responsible for leading the translation of global strategy into actionable local market marketing plans in order to drive forward change to achieve progressive objectives in line with business priorities.
Experience includes:
- Developing and implementing strategic marketing initiatives
- Leading cross functional teams across a multitude of channels (paid and owned), categories and marketing activities, including global and local brand, brand response and performance campaigns
- Drive a data-led approach with a cross functional team across Finance, Digital and Marketing Analytics, Brand Insight, Customer Insight and Global Trading.
- Significant influence and business understanding to manage internal and external stakeholders at a senior level, including building and delivering C-level presentations
- Agency management
- Making recommendations for market development, overarching approach, execution, as well as strategic objective alignment
- 3rd party partnership activation planning and management
- Tracking and robust reporting, ensuring we are held accountable against KPIs
- Budget management and reconciliation
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International Marketing LeadSelfridges & Co.
- London, United KingdomFull Time
Responsible for building brand awareness in priority markets (MENA & APAC).
Experience included:
- Creation and ownership of market and channel marketing plans by channel/partner
- Defined media strategies against customer journey mapping (in-market, in-transit and in-store)
- Campaign strategy and execution for supplier brands, delivering against key commercial targets
- Audience segmentation
- HNW acquisition strategy
- Worked cross functionally with digital marketing to maximise retention and efficiency
- Managed agency relationships
- Budget management
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Skills
- Brand Awareness
- Media Campaigns
- Trade Marketing
- Campaign Activation
- Promotional Campaigns
- Campaign Delivery
- Campaign
- Campagin Management
- 360 Campaigns
- Trade
Education
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BA (Hons) Marketing ManagementThe University of Newcastle
- Newcastle upon Tyne, United Kingdom