Writing and editing beauty content for Dove’s website and future campaigns.
Working with the homepage team and project management to oversee the publishing, checking and amending of ASOS womenswear content on all devices.
Writing product descriptions to daily deadlines across ready-to-wear, swimwear and sportswear categories, referencing current fashion trends and designer bios where necessary.
Responsible for writing all womenswear fashion features, trend reports, email content and homepage copy.
Writing fashion stylist notes and specifications to promote the company's renowned designer labels.
Summarising current fashion trends and reviewing current media events in the social calendar. Highlighting influential fashion designers and the hero pieces from their SS14 collections.
• Managing a team of copywriters and interns. • Responsible for interviewing all boutique owners for weekly inclusion in the online magazine. • Writing and editing fashion features, stylist notes and designer bios, paying particular attention to SEO guidelines. • Acting Fashion Editor in Editor's absence - reviewing features and stylist notes and feeding back edits.
2:1 BA Honours