Phoebe Larner

Phoebe Larner

Marketing ExecutiveLondon, United Kingdom
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Phoebe Larner

Phoebe Larner

Marketing ExecutiveLondon, United Kingdom
Work history
    M
    M
    Supervisor & social media managerMitchell & Butler's
    London, United KingdomPart Time
    Supervisor duties: - Training all new team members / leading shifts / booking management - Confident and skilled in FOH hospitality. The George is a very busy food led pub in the heart of Victoria. Our trade welcomes a range of people (tourists, commuters, workers etc). - Competent waitress (table service or general service), bartender, barista and host. -Skilled in conflict management, customer care and extremely organised. Able to take control of busy environments calmly and lead shifts efficiently. - Very friendly and sociable person, genuinely enjoy meeting new people and patient in difficult situations. Social Media Manager: - I took over the St George's Tavern Instagram in May 2022. - The page had 345 followers when I started and there were no relevant insights available as engagement on the page had been low when I started. Within 3 months our followers are now nearly at 1.5k (as of August 22) and engagement stats are extremely high. Not only engaging with followers we already have but enabling us to reach 'non-followers' as a majority, pushing our content beyond our 'circle'. - High quality photography, skilled in product photography within hospitality from my previous experience. I have a creative eye and understand how to maximise my surroundings to create interesting and engaging content. - Understanding of how to use sites such as instagram to fullest. The George's page is now something which looks sleek, professional and now reaches top food / drink influencers, following the page organically. - Brands such as Pimms, Guinness & Ketal One have engaged and reached out to our posts, some asking permission to use the content for their own socials. -Creating interesting reels between photography. -TOV - Using humour as a great way of interacting with followers. Captions using wit and dry humour tend to bring more people in that simple 'stating' what your picture shows. Brands such as Innocent drinks use this to great success. Guiding and helping other sites within Nicholson's to utilise their instagram and help set a standard for the brand. - I own a Sony A7ii camera and a gimbal. - please check out @stgeorgestavern for more. 98% of the posts from end of May are mine. There are a few posts scattered within that are not mine, but done by the previous person in charge of the account. -My full portfolio is available on my LinkedIn.
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    The Analogue EmporiumMy Own
    London, United KingdomFreelance
    @theanalogueemporium Owner & creator of 'The Analogue Emporium' an online shop for all things Film Photography. Using my past experience in digital marketing, I set up an Instagram 2 weeks before launch and built a following and an interest in the shop before officially opening. I have used the page to not only sell but to become part of the film photography community within Instagram, creating a hastag #analogueemporium for people to tag their work which I then feature daily on my stories. This tag now has over 1000+ and counting photos associated to it. I also have created a weekly item, 'feature of the Week,' where I choose one account, feature their work and conduct a short interview. I made it clear to my custom base that it was not based on their follower count but simply their love for photography that I would choose my feature for. The community have responded enthusiastically to this and have expressed, through messages, how much they enjoy it and engage with such. I engage daily with customers through giving advice, directing them to the best item for their needs and simply making sure their experience with 'AE' is positive from start to finish. Since opening the shop on the 18th January I have made back my investment and made profit on top, the Instagram has grown to over 2k followers within a month and is growing ever still (5k+). Customer reviews have come in at 5* and highlight the fact that I have aimed to make journey from order to delivery as personable as possible. In an age where customer service is important I wanted to be quick, responsible and personable to everyone interacting with AE. This not only makes their experience a positive one but encourages people to return to your site and shop again. I chose a colourful theme on Instagram to help draw attention to the page and make it instantly something someone wants to scroll through. Each product is placed against a bright backdrop and the editing is simply done through various apps on my phone. Analogue Emporium is a project that came out of the 3rd Lockdown. I wanted to be productive and use the time to see what I could achieve with basic tools paired with my knowledge of digital marketing and learn how to navigate and market a business from scratch on my own. Since opening I have become recognised from accounts around the world as a 'legit' business within the Film Photography community, customer orientated and generally accessible to people worldwide who would wish to engage with the account. It is now nearly self sufficient in the aspect that it doesn't need round the clock attention to sustain it and holds itself well on Instagram as a established page.
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Skills
  • Social Media
  • Social Advertising
  • Social Media Management
  • 35mm Film Photography
  • Film Photography
  • Photography
  • Photo Editing
  • Marketing
  • Events
  • Marketing Branding
Education
    University of Reading logo
    University of Reading logo
    2:1 BA hons History University of Reading
     - Reading, United Kingdom