A PR Week Award wining senior communications leader, working with global organisations such as Facebook, Microsoft and Samsung, to translate business objectives into strategic consumer engagement through perception changing impactful storytelling. Phy is an experienced business mind, trained to make brands famous to drive sales.
Projects credited in
- Microsoft Phone CampaignSeveral projects I worked on while at McCann London for Microsoft Phone, Lumia 735, Lumia 930 and Cortana. These include the design and storyboarding of Digital Out Of Homes (DOOH), Website Takeovers, Rich Media and Digital Escalator Panels for the London Underground. I’ve also designed a cover wrap for Timeout magazine, promoting a sponsored article about chef Diego Jacquet and how he uses his Microsoft Lumia 930 on his daily routine.
- Samsung - We are David BaileyThe challenge In 2012, Samsung launched its range of NX Smart Cameras into a market dominated by established competitor brands such as Nikon, Canon and Sony. The biggest challenges facing Samsung were establishing credibility and increasing the market share. The idea Cheil UK’s solution was to create a campaign that democratised photography and proved that anyone can shoot like a professional. To do this, the We Are David Bailey campaign was created. The core idea involved recruiting people n4
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FounderDarcy Curl Dolls
London, United KingdomFull Time
Start up kids entertainment company focused on celebrating "The Ordinary Kid" though toys and entertainment
- Public Relations
- Marketing Strategy
- Social Media Marketing
- Consumer PR
- Busines Strategy
- Product Development
- Business Development
PR Week Award - Best B2B CampaignPRWeekOne Surface, Three Artists - collaborative music and visual arts campaign to showcase the power of the Surface Pro to the creative industry.
MMA Best Award - Surface #doanythingMMAInsight led influencer campaign targeting students. Showcasing the career options open to 16 -18year olds
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