About me

A PR Week Award wining senior communications leader, working with global organisations such as Facebook, Microsoft and Samsung, to translate business objectives into strategic consumer engagement through perception changing impactful storytelling. Phy is an experienced business mind, trained to make brands famous to drive sales.

PostsProjectsExperienceTeam

Projects credited in

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  MØ x Microsoft SurfaceDigital marketing campaign that featured celebrity MØ using a Microsoft Surface Pro to better connect with her fans as she tours the world with her music.
• #My365 with Bianca Miller & Microsoft Office 365A series of start-up tips provided in collaboration between Bianca Miller & Microsoft Office 365
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  Joe Wicks - The Body Coach: The Heart Rate ChallengeI worked with Joe Wicks and a member of the Coach editorial team to produce a short piece promoting the new Microsoft fitness band and a short workout.
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  Microsoft Phone CampaignSeveral projects I worked on while at McCann London for Microsoft Phone, Lumia 735, Lumia 930 and Cortana. These include the design and storyboarding of Digital Out Of Homes (DOOH), Website Takeovers, Rich Media and Digital Escalator Panels for the London Underground. I’ve also designed a cover wrap for Timeout magazine, promoting a sponsored article about chef Diego Jacquet and how he uses his Microsoft Lumia 930 on his daily routine.
• Microsoft - Futureproof
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  Samsung - We are David BaileyThe challenge In 2012, Samsung launched its range of NX Smart Cameras into a market dominated by established competitor brands such as Nikon, Canon and Sony. The biggest challenges facing Samsung were establishing credibility and increasing the market share. The idea Cheil UK’s solution was to create a campaign that democratised photography and proved that anyone can shoot like a professional. To do this, the We Are David Bailey campaign was created. The core idea involved recruiting people n

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Work history

Head of External Communications, BT ConsumerBT
Nov 2021London, United KingdomFull Time
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FounderDarcy Curl Dolls
Jun 2017London, United KingdomFull Time
Start up kids entertainment company focused on celebrating "The Ordinary Kid" though toys and entertainment

Skills

• Marketing
• Public Relations
• Communications
• Marketing Strategy
• Social Media Marketing
• Consumer PR
• Busines Strategy
• Product Development
• Enterpreneurship
• Business Development

Education

Fashion Promotion and CommunicationLondon College of Fashion, UAL
Aug 2000 - May 2003London, United Kingdom

Awards

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PR Week Award - Best B2B CampaignPRWeek
One Surface, Three Artists - collaborative music and visual arts campaign to showcase the power of the Surface Pro to the creative industry.
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MMA Best Award - Surface #doanythingMMA
Insight led influencer campaign targeting students. Showcasing the career options open to 16 -18year olds

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