Work history
Account DirectorThat Lot
London, United KingdomFreelance
I have been freelancing at That Lot working on the Amazon Prime video account and leading on tentpole campaigns for show launches, and brand campaigns around Pride and Black History Month
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Social Account DirectorCitypress
- London, United KingdomFull Time
• I led on strategy and creative for campaign proposals, collaborating with the PR team to deliver truly integrated work
• I developed a new internal workflow which increased efficiency and transparency
• I oversaw all output, ensuring quality was high and strategically sound
• I delivered B2B campaigns, understanding new sectors and producing engaging content
Clients included: Euro Car Parts, KTC Edibles, Co-op Midcounties, True Commerce
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Skills
- Social Engagement
- Social Media Management
- Social Media Advertising
- Social Media Marketing
- Social Activation
- Social Analysis
- Social Content Strategy
- Social Copywriting
- Social Listening
- Social Marketing
Education
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Bachelor of Arts (BA) Southampton Solent University
- Southampton, United Kingdom
Journalism and Feature Writing
Awards
Best Use of Social Media: Content Strand, Season, Channel or BrandPromax UK
Moon landing Live social: During my time at That Lot, I led on a multi-channel social campaign celebrating the 50th anniversary of the Moonlanding. This supported linear programming and focused on attracting a younger social-native audience to engage with content dispelling space myths, IG gamified stories that allowed to you train to be an astronaut, and a series of immersive 'as live' stories that charted the journey to the moon in real time using archive footage and audio from the actual mission.