Pia Webley

Pia Webley

London, United Kingdom
+ Info

8

Connections
Pip Jamieson
Rebecca Pattinson
LINDSAY FAGAN
Pia Webley

Pia Webley

London, United Kingdom
Projects credited in
  • Amazon Prime UK - #WHEREAREYOUFROMFROM
    Amazon Prime UK - #WHEREAREYOUFROMFROM#Whereareyoufromfrom 3x Part Short Doc Series Following The Journies Of Three Black Creatives In The Uk. Featuring Fenn O’Meally, Yung Filly And Rapman. Director: Stephané Alexandre Producer: Maria Boud Amazon Prime Uk 2020
Work history
    That Lot logo
    That Lot logo
    Account DirectorThat Lot
    London, United KingdomFreelance
    I have been freelancing at That Lot working on the Amazon Prime video account and leading on tentpole campaigns for show launches, and brand campaigns around Pride and Black History Month
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    Social Account DirectorCitypress
     - London, United KingdomFull Time
    • I led on strategy and creative for campaign proposals, collaborating with the PR team to deliver truly integrated work • I developed a new internal workflow which increased efficiency and transparency • I oversaw all output, ensuring quality was high and strategically sound • I delivered B2B campaigns, understanding new sectors and producing engaging content Clients included: Euro Car Parts, KTC Edibles, Co-op Midcounties, True Commerce
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Skills
  • Social Engagement
  • Social Media Management
  • Social Media Advertising
  • Social Media Marketing
  • Social Activation
  • Social Analysis
  • Social Content Strategy
  • Social Copywriting
  • Social Listening
  • Social Marketing
Education
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    S
    Bachelor of Arts (BA) Southampton Solent University
     - Southampton, United Kingdom
    Journalism and Feature Writing
Awards
    Promax UK logo
    Promax UK logo
    Best Use of Social Media: Content Strand, Season, Channel or BrandPromax UK
    Moon landing Live social: During my time at That Lot, I led on a multi-channel social campaign celebrating the 50th anniversary of the Moonlanding. This supported linear programming and focused on attracting a younger social-native audience to engage with content dispelling space myths, IG gamified stories that allowed to you train to be an astronaut, and a series of immersive 'as live' stories that charted the journey to the moon in real time using archive footage and audio from the actual mission.