Piarve Wetshi

Piarve Wetshi

co-founderLondon, United Kingdom
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Pip Jamieson
Leonie Maya Isaac
Susanna Brown
Piarve Wetshi

Piarve Wetshi

co-founderLondon, United Kingdom
About me
A love for consumer behaviour, I've been a marketer for over 5 years, specialising in data, email marketing, segmentation, UX and social media. I am a marketing manager for interior design brand Bert & May, as well as freelancing for small projects. I'm an advocate for slow fashion and slower living, which pushed me to start the Fabric Swatch, a platform that upcycles fabric waste from London designers. I am also co-founder at Colèchi, a platform that brings together artists, designers and creatives redefining fashion. Lately, you'll find me playing with fabric scraps, in the midst of another creative campaign or making another life choice that supports the earth.
Projects
  • Launching Bert's Boxes
    Launching Bert's BoxesBert's Boxes redefine pre-fabricated living, creating unique living spaces with naturally beautiful materials and fine craftsmanship, produced and made in Britain. The boxes are in collaboration with Box 9 Design. The campaign included a launch event at Vyner Street showroom. https://bertsbox.co.uk/
  • The Reclaimed Story
    The Reclaimed StoryLaunching Bert & May's reclaimed wood collection by telling the story behind the heritage of the reclaimed wood. The campaign involved multiple digital marketing channels, including Instagram, emails and a launch event; as well as being exhibited at Decorex International 2019.
  • The Colour Story
    The Colour StoryA summer campaign by Bert & May exploring the unique pastel colours used in their tile pigments. Bert & May launched their paint collection which used the same earthy pigments found in their tile collection. The campaign included a photoshoot of plain tiles by Ben Andres; a launch event at their Vyner Street showroom, which was part of the regular Trade Supper Club series in collaboration with The Waterhouse Project; as well as media coverage and social media.
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Projects credited in
  • CLEAN FASHION 2022: aGREENculture
    CLEAN FASHION 2022: aGREENcultureaGREENculture, is a summit by Colèchi urging the fashion industry to acknowledge and act upon the full supply chain, inviting industry leaders to engage in a series of talks, workshops and displays. This year's theme was fashion, agriculture and education. The event took place in the River Rooms at Somerset House, London. Special thanks to our speakers @aureliefontan.design @fibrelab @tonyschocolonely_uk_ire @esce.tex @laetitiaforst @beljacobs_com @popioanaaa @davinahawthorne2017 @lastyarn @a
  • Colèchi x Fashion Revolution - Meet the people who shop small
    Colèchi x Fashion Revolution - Meet the people who shop smallFor fashion revolution week we asked creatives what they want to see more of from small fashion brands. We want to understand how we can encourage slow fashion and increase transparency between brands and their consumers. This article includes an interview with eight people, sharing what they want to see in fashion.
  • The Self Care talk in Fashion and Design (Men + Women)
    The Self Care talk in Fashion and Design (Men + Women)Can you look after yourself whilst hustling to the top of the fashion and design world? Is the journey different for women? Is the journey different for men? Are we all the same? "CREATIVE PEOPLE HAVE LONG BEEN ASSOCIATED WITH MENTAL ILLNESS. AN IMAGE OF THE ‘TORTURED ARTIST’ COMES TO MIND. DOES THE CREATIVE INDUSTRY ATTRACT SUCH INDIVIDUALS OR DOES IT CREATE THEM?" NOT JUST A LABEL On 12th June, we're creating a space for freelancers and busy business owners to join the debate on self-care an
Work history
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    Co-founderLast Yarn
    London, United KingdomFull Time
    The social marketplace for surplus fabrics in fashion.
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    Marketing ManagerBert and May
    London, United KingdomFull Time
    Creating the marketing strategy for Bert & May with the responsibility of growing and nurturing our data. Managing our digital channels including email, website, social media and CRM system. Nurturing partnerships.
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Skills
  • Marketing Strategy
  • Copywriting
  • Digital Marketing
  • Branding
  • Event Organisation
  • Email Campaign
  • CMS Websites
  • Marketing
  • Social Media Marketing
  • Brand Management
Education
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    MarketingBrunel University
     - London, United Kingdom
    1st class honours in Business management and marketing
Awards
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Creative Enterprise Award 2019London College of Fashion, UAL
    Community Project Award for Colèchi
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    Sustainable City AwardLondon Sustainability Exchange
    The Fabric Swatch was nominated in the managing resources category