A love for consumer behaviour, I've been a marketer for over 5 years, specialising in data, email marketing, segmentation, UX and social media. I am a marketing manager for interior design brand Bert & May, as well as freelancing for small projects.
I'm an advocate for slow fashion and slower living, which pushed me to start the Fabric Swatch, a platform that upcycles fabric waste from London designers. I am also co-founder at Colèchi, a platform that brings together artists, designers and creatives redefining fashion.
Lately, you'll find me playing with fabric scraps, in the midst of another creative campaign or making another life choice that supports the earth.
Projects
- Launching Bert's BoxesBert's Boxes redefine pre-fabricated living, creating unique living spaces with naturally beautiful materials and fine craftsmanship, produced and made in Britain. The boxes are in collaboration with Box 9 Design. The campaign included a launch event at Vyner Street showroom. https://bertsbox.co.uk/
- The Colour StoryA summer campaign by Bert & May exploring the unique pastel colours used in their tile pigments. Bert & May launched their paint collection which used the same earthy pigments found in their tile collection. The campaign included a photoshoot of plain tiles by Ben Andres; a launch event at their Vyner Street showroom, which was part of the regular Trade Supper Club series in collaboration with The Waterhouse Project; as well as media coverage and social media.
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Projects credited in
- [FORE] EARTH DAYFORE Earth Day 2023 is all about sustainability in business. The founder of FORE, Jordan Hall, is joined by four guests on a panel to discuss more about this topic, and how they are each taking steps in implementing sustainability within their projects and businesses. Asya Ter-Hovakimyan, Fashion Designer and Entrepreneur, shared her thoughts on what the industry looks like now and what she envisions for the future. Piarve Wetshi, Founder of Colèchi, discussed the company's Clean Fashion manif
- CLEAN FASHION 2022: aGREENcultureaGREENculture, is a summit by Colèchi urging the fashion industry to acknowledge and act upon the full supply chain, inviting industry leaders to engage in a series of talks, workshops and displays. This year's theme was fashion, agriculture and education. The event took place in the River Rooms at Somerset House, London. Special thanks to our speakers @aureliefontan.design @fibrelab @tonyschocolonely_uk_ire @esce.tex @laetitiaforst @beljacobs_com @popioanaaa @davinahawthorne2017 @lastyarn @a
- Colèchi x Fashion Revolution - Meet the people who shop smallFor fashion revolution week we asked creatives what they want to see more of from small fashion brands. We want to understand how we can encourage slow fashion and increase transparency between brands and their consumers. This article includes an interview with eight people, sharing what they want to see in fashion.7
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Work history
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Co-founderLast Yarn
London, United KingdomFull Time
The social marketplace for surplus fabrics in fashion.
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Marketing ManagerBert and May
London, United KingdomFull Time
Creating the marketing strategy for Bert & May with the responsibility of growing and nurturing our data. Managing our digital channels including email, website, social media and CRM system. Nurturing partnerships.
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Skills
- Marketing Strategy
- Copywriting
- Digital Marketing
- Branding
- Event Organisation
- Email Campaign
- CMS Websites
- Marketing
- Social Media Marketing
- Brand Management
Education
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MarketingBrunel University
- London, United Kingdom
1st class honours in Business management and marketing
Awards
Creative Enterprise Award 2019London College of Fashion, UAL
Community Project Award for ColèchiL
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Sustainable City AwardLondon Sustainability Exchange
The Fabric Swatch was nominated in the managing resources category