About me

Strategist, leader, change maker. Dutch born, London trained, Melbourne based. Frank, astute, inexhaustible, bold. I make brands work harder and make briefs better.

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Work history

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Head of StrategyAJF Partnership
Apr 2012Melbourne, AustraliaFull Time

Skills

• Brand Positioning
• Campaign Strategy
• Brief Writing

Education

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Master degree in Social ScienceVrije Universiteit Amsterdam
Aug 1997 - Jul 2006Amsterdam, Netherlands