Pilar Nalwimba

Social Media Strategy Lead, Podcaster

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Lover of all things pop culture!


  • Social Media
  • Community Engagement
  • Community Management
  • Social Media Community Management and Content Curation
  • Community Manager
  • Social Media Advertising
  • Social Media Digital Strategies
  • Social Content Strategy

People I’ve worked with

Companies I’ve worked with

  • BBC


    • Television
  • ITV


    • Television
  • For Working Ladies

    For Working Ladies

    • Publishing
  • BBH


    • Advertising

Work history


Freelance Producer


Jul 2019
  • London, United Kingdom
  • Freelance
  • Co - producing The Reality Tea podcast on BBC Sounds and Radio 1 for Fresh Air Production. The podcast discusses all things reality TV and pop culture. ● Writing a weekly script to engage an under 35 audience with focus on trending social media topics. We’ve covered conversations including Body Image, Diversity, Trolling and Online Dating. ● Ideating and delivering weekly social media video content for Instagram, Twitter and Facebook to accompany the podcast. ● Working closely with celebrity agents to book relevant talent as guests for the show.


Freelance Social Media Creative


May 2016 - Jun 2019
  • London, United Kingdom
  • Freelance
  • Working with the Creative Social team on ITV, ITV2 and ITVbe’s social media feeds. ● Campaigns I've worked on include Love Island, The BRITs, The Voice Kids, Celebrity Juice and I'm A Celebrity Get Me Out Of Here to name a few. ● Proud member of the day-to-day Love Island team that helped ITV2 win a Promax for Best Use Of Social Media at the 2018 Promax Awards. Our approach was for the fans by the fans, adopting a tone of voice that enabled our content to infiltrate popular culture. ● Pitching creative social media ideas that aim to meet and exceed the briefs for each campaign. ● Working directly with our editors to create compelling assets that stand out on the social media feeds. ● Copywriting across Facebook, Instagram and Twitter. ● Community management and reactive live tweeting during key shows. ● Directing shoots with ITV talent to create fun and relatable content


Freelance Content Manager


Jun 2015 - Apr 2016
  • London, United Kingdom
  • Freelance
  • ● Managed the Tesco content calendar internally ensuring it was in line with the strategy, topical moments and customer mindsets. ● Oversaw the approval of the weekly content calendar with client and 3rd party agencies. ● Copywriting for Tesco’s Twitter, Facebook, YouTube and Pinterest. ● Community management for KFC on Twitter and Facebook. ● As part of my role on the Mentos account I kept an eye on topical conversations resulting in a #LoveWins reactive tweet that was picked up by industry publications including Mashable for best brand reactions. ● Trained new starter as a Community Manager.


Freelance Social Media Manager


Nov 2013 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Social Media Manager for tech startup PeoplePerHour which is an online marketplace for freelancers and small businesses with over 1 million users. Duties included but not limited to: ●Channel strategy for Twitter, Facebook and Google + ● 55% growth on Twitter (22k followers), 44.3% growth on Facebook (73k followers). ● Implemented a content marketing strategy for their blog, managing a team of freelance writers and seeing 36% growth in blog visitors ● Overseeing weekly newsletter ● Day to day content creation ● Fostering a positive sentiment in the marketplace