About me

Mexicana. Curious mind slightly obsessed with understanding human behaviour. I see, I travel, I obsess and then create. I mostly write, research and direct. Modern nomad / expat currently based in London. Meditation junkie and punk-rock lover. Yes, I see the irony.

QuestionsProjectsExperienceTeam

Work history

W
W
Creative Art DirectorWe The Cool Studio
Mar 2019New York, United StatesFreelance
+ Developing moodboards to construct style for emerging brands and briefing designers + Liaising with clients to develop budgets, timelines and best visual approach according to the look and feel of the brand + Supervising design staff and photographers + Reviewing and approving designs, artwork and general content before major presentations
K
K
Trend and Creative DirectorKeelergordon Studio
Jul 2017London, United KingdomFull Time
+ Forecasting trends and creating mood boards +Briefing designers weekly with new ideas and inspiration for them to develop original artwork +Scouting galleries, boutiques and events for design inspiration +Traveling on a fortnight to NY to meet with clients and present artwork and gain perspective into future seasons. + Providing feedback to designers + Liaising with accounting to manage KPIs and set sales targets. + Building networks with international fashion designers & buyers + Researching new markets and potential customers

+ Show more

Education

MALondon College of Fashion, UAL
Sep 2017 - Feb 2018London, United Kingdom
Buying and Merchandising
C
C
BA Fashion DesignCentro de diseño, cine y televisión
Aug 2012 - Jun 2015Mexico City, Mexico

Awards

P
P
TAVEX x Premiere Vision Brazil and Kingpins New YorkPremiere Vision
Innovation techniques on denim according to relevant trends of colour and print