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I am a creative and commercial Senior multi product designer, specialising in knitwear. I adore my industry and love nothing more than the excitement of a new sample arriving, when an idea becomes reality. I am inspired by everything from the deconstructed beauty that is Elana Herzog's work to the absolute simplicity of Frank O'Gehrys nesting chairs. Delicate vintage fabrics and embellishment also touch me, as do clean and modern fabrications and cut. I love working with colour and have worked successfully on trend, themes and colour palettes in the various roles I have had. I am also driven by the thrill of great design having commercial success, and the excitement of a new season ahead in our ever changing industry. Consequently, I am a very versatile designer who is confident designing for a broad range of brand handwritings. I have worked as a freelancer and employee for both suppliers and retail, so have a strong understanding of the demands across the industry. This enables me to combine creativity and commerciality to achieve the best design for the best price. I am an effective communicator with experience of managing relationships upwards and across supporting roles from sourcing to marketing. I have extensive technical experience and can create detailed tech packs for fully fashioned-machine knitwear; as well as hand knits, crochet, embellishment and embroidery. I can engineer product into margin, fit garments and have strong range-building skills. I have well established working relationships with key industry suppliers in the Far East, and really enjoy working closely with the factories to create the best possible product.
Designed and product developed the Nicole Farhi A/W 17 womens knitwear range, (including accessories) working with Italian and Far Eastern yarn spinners and factories in the UK, Italy and China. Designed and product developed fur items from accessories to Outerwear for womenswear A/W 17 Developed colour palette for the multi product womenswear range.
Swatch Designer Freelance Swatch Designer 2014 – Present (2 years) (Also 2004 -2010) Designed and made knitted, jersey and woven swatches using vintage prints, knits and embellishments. Originally selling through Nixe, then through Chris Judge. Swatches sold to : Missoni, Sonia Rykiel, Cacharel, Fendi, Etro, Saint Laurent, Day Birger et Mikkelson, Donna Karan and Donna Karan home, Anna Sui, Ralph Lauren, Armani Exchange, Anthropologie, Rebecca Taylor, Abercrombie and Fitch, DKNY, Calypso, Gap, Whistles, Matthew Williamson, French Connection etc
Senior Knitwear Designer Monsoon Accessorize 2010 – 2014 (4 years)Monsoon -Responsible for all knitwear at Monsoon including day and occasion wear, premium ranges and knitted accessories from initial concept to final seal sample.- Approx. 280 options PA. and £65M at retail -Responsible for the design of the knitwear range that gave Monsoon its best A/W season in its 40 year history in A/W 2012, bucking the trend of the rest of the high street. -Together with junior designer; designed, speced (including artwork) and developed the range from pre season trials and best seller updates to the full seasonal range, catwalk reaction and press pieces. -Accountable for knit trend direction and knitwear colour palettes. -Worked closely with and maintain good relationships with key industry suppliers, working directly with Far East and Turkish factories as well as UK suppliers to develop the best product together, across machine, hand knits and crochet. -Collaborated closely with the Buying and Merchandising teams, fit techs and the Design team, who I worked with on general trend, colour and range building. -Provided general sourcing, knit strategy and general research packs from inspiration shopping and catwalk etc. -Set and managed knitwear design critical path. -Managed Knitwear design team including two direct reports: junior designer and design assistant. -Involved in all product specific Buying meetings together with Range and Strategy Reviews with Senior Management.
Knitwear Designer Freelance Knitwear designer 2004 – 2012 (8 years) Contracts included: Stuart Peters (2008 -2010) Designed for M&S - Portfolio and Autograph. As well as KC, the in-house catwalk reaction range. Created and produced my own colour palettes, trend prediction, print development. Designed, speced and produced all relevant artwork, working with various yarns across all gauges, sourcing yarn and trims. Resulting in best sellers for the brand, and repeat orders. Liaised directly with factories in the Far East and Bangladesh, from initial design sketch through to the final seal sample. Worked with M&S buyers and designers and presented ideas and finished garments. Mint Velvet (2009 - 2010) Delivered two knitwear sourcing and design packs for the A/W 2010 and S/S 2011 ranges which included: key yarns, trend details/direction and key shapes together with a full range design pack with specs and relevant artwork Kingdeer (2007) Responsible for a premium 100% Cashmere range for the Kingdeer showroom and for M&S. Including plains, stripes and embellished pieces. Conceived the full range from colour palette and trend board to final specs and artworks. Gotfried and Paul (2006 - 2007) Designed and speced embellished knitwear as part of a design team for clients including: Principles, Miss Selfridge, Kaliko, Wallis and Next as well as the Gotfried and Paul showroom range. Developed colour palettes, and trend research boards together with yarn and trim sourcing. Worked directly with Far East factories. Presented to and liaised on a regular basis with the clients UK buyers and designers.
Senior Multi product and Knitwear Designer Principles 1994 – 2006 (12 years) In freelance and employed roles Solely responsible for designing knitwear and jersey wear, as well as the casual wear range. Worked with UK suppliers, Portuguese, Far East and Mauritian factories. Designed and developed the range, including sourcing fabrics and working closely with the relevant buyer. Worked on the Amanda Wakeley range designing the knitwear for the
Freelance Childrenswear Designer Freelance designer 1994 – 1995 (1 year) Mothercare -Childrenswear designer Designed and developed a new brand identity for the boys and girlswear ranges. Managed the trend and colour prediction for the whole range. Designed and speced multi product garments produced with factories in the Far East.
Knitwear Designer Nancy Vale 1993 – 1994 (1 year) Designed and wrote hand and machine knit patterns for UK and Far East production for customers including: Ralph Lauren, Joseph, Neiman Marcus, Jones New York, Anthropologie.
Knitwear and Jerseywear Designer - Mens and Womenswear Tin Lung Knitwear UK ltd 1992 – 1993 (1 year) Designed knitwear and jersey wear for the mens and womenswear in-house designer label Assets from initial concept to photo and salesman samples. Designed for the supplier side of the business for clients including: Principles, Blazer, Top Man, Topshop, Debenhams, Miss Selfridge, and John Lewis. All produced in the Far East.
Specialised in knitwear