Pippa MacNeil

Pippa MacNeil

Marketing CoordinatorLondon, United Kingdom
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Pippa MacNeil

Pippa MacNeil

Marketing CoordinatorLondon, United Kingdom
About me
Marketing Assistant with experience in planning and implementing multi-territory media and campaign plans for a luxury brand.
Projects
  • P[h]assion Montreal
    P[h]assion Montreal Annual fashion benefit held at McGill, in aid of Maison Plein Coeur. Responsible for revenue generation and building donor relationships. Managed a team of three others.
Work history
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    Marketing AssitantBonhams 1793 Ltd.
    New Bond St, Mayfair, London, UKFull Time
    - Progressed to a permanent role after a six-month graduate placement in the Bonhams Press Office. - Reporting directly to the Global Director of Marketing & Events. - Manage marketing and partnerships for 14 UK offices and global fine art auctions in London, New York and Hong Kong. Develop and implement strategic media plans - work with local teams to build campaigns that drive and retain business-getting. - Own post-campaign reporting across all marketing channels, presenting learnings across teams to better future campaigns, - Member of the Bonhams web-team that delivered a re-brand, including a website redesign with further projects and updates ongoing to drive client engagement across international office locations. - Collaborate with an in-house graphic design team to produce omni-channel content that is engaging, on-brand and delivered to a targeted audience. - Supply creative briefs and feedback to videographers in producing campaign content. Edit audio and film to follow narrative structure and brand guidelines. - Write and edit content for the Bonhams social channels. - Manage paid social campaigns in-house using Facebook Ads Manager; Bitly and Google Analytics. - Communicate with an external media agency in booking advertising.
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    Press OfficerBonhams 1793 Ltd.
     - New Bond St, Mayfair, London, UKFull Time
    - Reporting directly to the Global Head of Press. - Manage communication and build relationships with international newspapers and media outlets. - Research and pitch article leads to journalists based on several key auctions throughout the year. - Plan, write and publish all written and visual art content on http://www.bonhams.com/ - Create, plan and implement email marketing using Meltwater. Maintain an international press contact book. - Manage photography for auction promotion materials appearing in The Times, Daily Telegraph and The FT. - Present press coverage results to each art department. Adapted to proposal presentations for new clients. - Review and edit copy by third parties to ensure relevance and consistency with the Bonhams brand. - Member of the Editorial Team for Bonhams Magazine (quarterly circulation of 36,000).
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Skills
  • Marketing
  • Public Relations
  • Brand Strategy
  • Copywriting
  • Copywriting Editorial
  • Paid Advertising
  • Paid Social
  • Social Media
  • Social Analysis
  • Social Advertising
Education
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    History of Art MA (Hons) - 1:1University of Edinburgh
    Edinburgh, United Kingdom
    - Includes 2015 – 2016 year abroad study at McGill University, Montréal, Canada. - History of Art Travel Dissertation Award 2016 - 2017. - Final year specialisms in Surrealism, Contemporary Art and Film.
Awards
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    History of Art Dissertation AwardUniversity of Edinburgh
    History of Art Dissertation Award of £500 (funded by the Huntly MacDonald Sinclair bequest and the Andrew Grant bequest) to fund research at Columbia University in New York during my fourth year.