Polina Joffe

Graphic Designer

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  • LocationBerlin, Germany

Projects

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Do you really want to delete project Richard Tuttle, I Don't Know or the Weave of Textile Language?

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About me

 

Polina Joffe is a Berlin-based graphic designer and art director with a methodical approach to identities, printed matter, websites, and visual communication. Time spent researching legibility and modern reading systems underpins Polina’s typographic-led process and style, which she applies to international projects for a wide range of clientele. After she completed her MA in Contemporary Typographic Media, Polina began her career in-house at the Tate where she produced graphics, environmental designs, and visualised high-profile exhibitions and campaigns. She left in 2015 to establish her own practise. Selected clients: Universe Publishing, Tate Modern, Feng Chen Wang, Stenberg Press, Tate Britain, London College of Communication, Tate St. Ives, Museum of Everything Lectures and workshops: University of the Arts London, Middlesex University, Tate Modern, University of Hertfordshire Selected Press: It's Nice That, People of Print, Exhibition Art · Graphics and Space Design, Tate Learning, It's Nice That Annual, Imprint · Innovative Book and Promo Design, Art in Book, Etapes, Slanted Magazine, Page Online, Neue Graphic

Skills

 

  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Graphic Designer

Polina Joffe

Jan 2013
  • Selected Clients: Tate, Tate Publishing, Stenberg Press, Irena Haiduk, Universe Publishing, Things Organized Neatly, Ostkreuz Verein, Ostkreuz Agentur der Fotografen, Hatje Cantz Verlag, Marsano Blumen, Dreischeibenhaus, HelloMe Design Studio, Loop, Servant Jazz Quarters, Business Bay, Opera at Home, Helsinki and Tokyo University Hospitals, THIS IS Studio, Artangel collection, The Renaissance Society, London College of Communication, Research Project, Feng Cheng Wang, P. B. Willberg Studio, Museum of Everything Lectures & Talks: University Of The Arts London, Middlesex University, Better Bankside, Herdfordshire University, Tate Collectives Selected Press: It's Nice That, People of Print, Exhibition Art · Graphics and Space Design, Tate Learning, It's Nice That Annual, Imprint · Innovative Book and Promo Design, Art in Book, Etapes, Slanted Magazine, Page Online, Neue Graphic

2015

Graphic Designer

TATE

May 2013 - Jun 2015
  • Leading the visual design of high-profile exhibitions and campaigns across all four Tate galleries. – Design and production of exhibition campaigns – Design and brand development for Young Peoples Programmes – Cross media design and implementation of visual identities – Typography for screen and print – Supervision and development of the Tate brand

Education

2013

Contemporary Typographic Media

University of the Arts, London

Jan 2012 - May 2013
  • MA Contemporary Typographic Media is a course about visible words, exploring language in printed, virtual, moving, environmental and interactive spaces. Rapid technological change is a condition of contemporary culture and has a profound effect on how we transmit, receive and understand messages. These rapid developments are creating new forms of dialogue between producers and users, authors and readers, in both commercial and cultural discourse, giving rise to many new, exciting challenges. Students on the MA Contemporary Typographic Media course seek to address these issues by investigating the dynamics of visible language. Through self-directed research project work, we undertake intensive practical explorations of word and image, message and audience, media and technology, type and typography, and develop a unique set of critical skills and knowledge. Our research studies are based on significant current debates about typographic communication, contrasting its deep humanist origins with more recent systematic and generative approaches to form-giving.