As a creative, I am motivated to transcend traditional frameworks of visual communication by crafting deeply impactful narratives that engage and entice the audience.
With 4+ years in multimedia production, my comprehensive expertise spans from image/video production and digital design to motion graphics and crafting interactive experiences.
Projects
- Still Waters Run DeepStill Waters Run Deep is an immersive and interactive experience created using Unreal Engine and optimised for Virtual Reality. It builds on the practice of sound and music therapy by incorporating binaural recordings and location-based directional audio. These elements are complemented by audio-reactive particle systems and underwater motifs. Acting as a relaxing space for self-discovery it aims to destigmatise storytelling around emotions, mental health, and neurodiversity, as well as provid
Work history
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Multimedia CreativeSelf Employed
London, United KingdomFreelance
Redesigned an e-commerce platform and developed a refined, user-friendly interface for Henry Moon, resulting in a 25% increase in website conversions.
Aided the team at Netflix's 'The Witcher 3' Premiere, and collaboratively edited over 2,500 glambot videos over 5 days.
Devised, refined, and animated illustrations that transformed intricate details into clear visuals, and facilitated a digestible onboarding video for NHS.
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Marketing ManagerTungsten Media
- Leeds, United KingdomFull Time
Working collaboratively, redesigned and developed the company website, branding assets, and email design, following the brand guidelines and vision. This also involved developing a user journey map that improved interactions within the website based on user needs, reducing the bounce rate by 15%.
Captured engaging behind-the-scenes moments on shoots, proposed improvements in visuals, and ensured streamlined operations as a production assistant when working on set with SodaStream.
Conducted an in-depth user research, developed a persona, and proposed an improved digital content strategy. Taking this from concept to activation, the resulting campaign boosted the company’s online reach by 25%.
Incorporating user feedback collected through surveys, proposed and designed a user-centred approach with improved graphic and text elements that boosted user satisfaction scores by 18%.
Worked within content management systems such as HubSpot for end-to-end content strategy, planning, creation and maintenance.
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Education
MARoyal College of Art
London, United Kingdom
BAUniversity of Leeds
- Leeds, United Kingdom