Poonam Vara

Poonam Vara

Brand & Marketing ManagerUnited Kingdom
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Pip Jamieson
elizabeth morgan
Poonam Vara

Poonam Vara

Brand & Marketing ManagerUnited Kingdom
About me
A dynamic and diligent individual with 5+ years of experience in brand & marketing. Proven track-record of planning and executing multi-channel campaigns in order to deliver against business objectives. Passionate about entrepreneurship, fashion, food and international cultures. Curious, positive and open-minded - looking for the next challenge!
  • Spring Campaign 2017 - Food Marketing, Valentines Day, Mothers Day & Easter
    Spring Campaign 2017 - Food Marketing, Valentines Day, Mothers Day & Easter
Work history
    Marks and Spencer logo
    Marks and Spencer logo
    Assistant Brand ManagerMarks and Spencer
    London, United KingdomFull Time
    Assistant Brand & Marketing Manager (Foods) ⋅ Responsible for delivering against 18 month marketing plan for Spring 2016 and 2017 campaigns in Foods. Managed the campaigns for Valentines Day, Mother’s Day, Easter and all smaller calendar events, which fall within this time period. Delivered business strategic priorities with M&S masterbrand campaigns for all customer touchpoints including TV, press, outdoor, digital channels and stores. ⋅ Worked in partnership and managed relationships with leading agencies to deliver campaigns on time and within budget. ⋅ Ownership of all POS design and implementation processes, press advertisements, digital content, publications, PIRs and assisting with seasonal/category budget management, strategic input of media plans and ad hoc projects. ⋅ Developed and executed through the line, multi-channel marketing support for Groceries and Drinks food categories all year round (in conjunction with delivering seasonal campaigns). ⋅ Ensured all strategy was based on customer and performance market insight and external search and social listening, putting the customer at the heart of all strategic and creative development. ⋅ Acting Brand & Marketing Manager for the start of Spring campaign 2015 and end of Spring 2016 within a market leading food team split by seasonal campaign and business units, reporting directly into the Head of Food Brand & Marketing. Handled budgets, communicating with multiple agencies to deliver an integrated, innovative and competitive campaign using a mix of earned and paid media (incl. TV, OOH, print, social, digital and experiential). ⋅ Single handedly designed and delivered full print campaign (8 executions) for Spring 2017 with the absence of a creative agency resulting in a record sell out of Mother’s Day products within 4 days of launch. ⋅ Designed and oversaw first press ad cover wrap for Easter, which then became the template for all future covers. ⋅ Actively sought new opportunities to build equity within beers and spirits category including strategic planning of new POS schemes, events, publication insertions and summer campaigns. Planned and implemented the upcoming 16 page Christmas Drinks Brochure (2017).
  • 360 Branding
  • Brand Creative Strategy
  • Adobe Photosop
  • Final Cut
  • Branding Ideas
  • Positive Energy
  • Digital/ Print
  • Creative Marketing
  • Project Management
  • Ecommerce; Retail