Poonum Chauhan

Creative Director

London, United Kingdom
Locked Pro Plan feature


Projects credited in


  • Print Design
  • Brand Identity
  • Marketing
  • Brand Communication
  • Brand Guardian
  • Letterpress Design
  • Bookbiding
  • Frontend Development
  • Art and Creative Direction
  • Integrated Design

Companies I’ve worked with

  • Sauce Design Ltd

    Sauce Design Ltd

    • Design
  • BBZ


    • Arts and Culture
  • Pride in London

    Pride in London

    • Charity
  • T

    The Fink Agency

    Work history


    Creative Director

    Moon Creative

    Aug 2004
    • London, United Kingdom
    • Full Time
    • Moon Creative began as an incarnation of the way I wanted to conduct business with clients. Honestly, transparently and with no bullshit. Excuse the language, but that's the truth. We create emotional connections for our clients to engage with their target audiences and markets. We create stories for our clients. We do use words and pictures - but we use them well and considerately and in the right place, at the right time and with the right intention. A cliche, but we love what we do. Work with us and you'll love what you do even more. We make it easier for you to love your business and your job. That's a bold statement, but truthful, we believe. Branding and identity | Corporate identity | Marketing materials | UI/UX Design | Wedding stationery | Exhibition graphics | Experiential |


    Head OF Design

    Pride in London

    Oct 2017 - Nov 2018
    • London, United Kingdom
    • Freelance
    • Second year as one of the all year round core-team volunteers at Pride in London. Concept and creation of the 'Community Parade' DOOH campaign with an approx £1.2m ad spend. Art Director on shoot. Brand guardian for all assets throughout the organisation. Creator of the 2018 #PrideMatters look and feel. Working with all teams. Designer of all on day branding, merchandise, pop-up shop, social assets, Gala dinner deliverables, print and digital formats, Pride Matters YouGov report, press ads.


    Graphic Designer

    Pride in London

    Nov 2016 - Jul 2017
    • London, United Kingdom
    • Freelance
    • Volunteer role as their Graphic Designer. Created all visual assets for Pride in London's 2017 campaign Love Happens Here. Worked with all teams to create the biggest campaign to date.


    Senior Creative Designer

    Hutchison 3G

    Jan 2015 - Jan 2016
    • Maidenhead, United Kingdom
    • Full Time
    • Working in the Brand team for Three UK at their head office. Managing artworkers and designers. Looking after the creative for all 340+ retail stores. Taking ATL marketing campaigns through channel. Being a brand guardian. Working with Retail Marketing, Internal Comms, Marketing and various other teams to ensure Three were using the brand correctly and creating engaging communications. Experiential design. Concept creation for new ideas for different teams.


    Graphic Designer

    Global Color Research

    May 2011 - Aug 2014
    • London, United Kingdom
    • Full Time
    • In-house graphic designer and brand guardian for Global Color Research and Mix Publications. I worked on and managed a wide variety of projects from Mix magazine to exhibition graphics, creating concepts and trend books for our international clients, photographing the materials shoot and retouching images. Each client and project is unique and that's how I approached the design. Specialities include: trend books, branding & identity, promotional and marketing materials, brochures, branding literature, annual reports, exhibition graphics, bookbinding, photography, website design.


    Senior Graphic Designer

    The Fink Agency

    Dec 2008 - Jan 2010
    • London, United Kingdom
    • Full Time
    • Worked closely with the senior programmer/developer to realise our client briefs, creating all front-end graphics and concepts for our digital projects, including educational resources for Teenage Cancer Trust and the Royal Albert Hall. Worked with the Creative Director to create outstanding creative concepts for all our print design clients which included a lot of charities and not-for-profit organisations including The Children's Society, Teenage Cancer Trust, Commonwealth Secretariat and Royal British Legion.


    Graphic Designer

    Sauce Design Ltd

    Jan 2007 - Oct 2008
    • London, United Kingdom
    • Full Time
    • At Sauce Design I built up my skillset as a graphic designer, working on a variety of different projects in different sectors. I developed from a junior to middleweight designer there and was involved in all aspects of the business.



    BA (Hons) Graphic Design

    University of east London

    Sep 2001 - May 2004
    • London, United Kingdom
    • 3 year degree developing skills in lots of different areas. Various modules including typography, design history, live project briefs, mark making. A dissertation module where I looked at Organic Architecture.


    Art and Design Foundation Diploma

    University of Hertfordshire

    Sep 2000 - May 2001
    • Hatfield, United Kingdom



    The Multiple Format Award

    Outdoor Media Awards

    • Pride in London/WCRS - Love Happens Here