Second year as one of the all year round core-team volunteers at Pride in London. Concept and creation of the 'Community Parade' DOOH campaign with an approx £1.2m ad spend. Art Director on shoot. Brand guardian for all assets throughout the organisation. Creator of the 2018 #PrideMatters look and feel. Working with all teams. Designer of all on day branding, merchandise, pop-up shop, social assets, Gala dinner deliverables, print and digital formats, Pride Matters YouGov report, press ads.
Moon Creative began as an incarnation of the way I wanted to conduct business with clients. Honestly, transparently and with no bullshit. Excuse the language, but that's the truth. We create emotional connections for our clients to engage with their target audiences and markets. We create stories for our clients. We do use words and pictures - but we use them well and considerately and in the right place, at the right time and with the right intention. A cliche, but we love what we do. Work with us and you'll love what you do even more. We make it easier for you to love your business and your job. That's a bold statement, but truthful, we believe. Branding and identity | Corporate identity | Marketing materials | UI/UX Design | Wedding stationery | Exhibition graphics | Experiential |
Volunteer role as their Graphic Designer. Created all visual assets for Pride in London's 2017 campaign Love Happens Here. Worked with all teams to create the biggest campaign to date.
Working in the Brand team for Three UK at their head office. Managing artworkers and designers. Looking after the creative for all 340+ retail stores. Taking ATL marketing campaigns through channel. Being a brand guardian. Working with Retail Marketing, Internal Comms, Marketing and various other teams to ensure Three were using the brand correctly and creating engaging communications. Experiential design. Concept creation for new ideas for different teams.
In-house graphic designer and brand guardian for Global Color Research and Mix Publications. I worked on and managed a wide variety of projects from Mix magazine to exhibition graphics, creating concepts and trend books for our international clients, photographing the materials shoot and retouching images. Each client and project is unique and that's how I approached the design. Specialities include: trend books, branding & identity, promotional and marketing materials, brochures, branding literature, annual reports, exhibition graphics, bookbinding, photography, website design.
Worked closely with the senior programmer/developer to realise our client briefs, creating all front-end graphics and concepts for our digital projects, including educational resources for Teenage Cancer Trust and the Royal Albert Hall. Worked with the Creative Director to create outstanding creative concepts for all our print design clients which included a lot of charities and not-for-profit organisations including The Children's Society, Teenage Cancer Trust, Commonwealth Secretariat and Royal British Legion.
At Sauce Design I built up my skillset as a graphic designer, working on a variety of different projects in different sectors. I developed from a junior to middleweight designer there and was involved in all aspects of the business.
3 year degree developing skills in lots of different areas. Various modules including typography, design history, live project briefs, mark making. A dissertation module where I looked at Organic Architecture.