Ideas driven, passionate and focused. Excellent communicator and proven track record of commitment and success. During my career in-house, as a freelancer and within agencies, I have worked hard to ensure originality and creativity are at the heart of all projects I’ve worked on.
Exposure to a wide range of briefs and environments has given me the confidence to manage projects from start to finish, the skills required to be highly adaptable, and the understanding of how accomplished creative communication can enhance and fortify a brand.
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For projects drop me a line, either via email or phone, to have a meet up or a chat. Always ready to have a conversation about anything creative or working on a project together.
e: poonum@ilovemoon.co.uk
w: www.ilovemoon.co.uk
Specialties: Branding/Identity, Re-branding, Promotional and Marketing Materials, Trend Books, Brochures, Corporate Literature, Publishing, Annual Reports, Exhibition Graphics, Bookbinding, Photography, Front-end Website Design, Proofreading. Fully proficient in Adobe CC and Microsoft Office.
Projects
- Trend Trail by Mix at Tent LondonTent London invited experts Global Color Research™, the publishing house of Mix magazine and Mix Trends colour forecasting book, to curate an inspirational trend and colour installation throughout the halls of this years exhibition. We created the Trend Trail by Mix, a project which investigated the evolution of the colour green from 2011 to 2014 as interpreted by different designers and companies in four unique spaces around Tent London‘s venue. We collaborated with Homebase, Pantone, Cutting
Projects credited in
- Meet 100 LGBT+ Trailblazers Redefining the Creative IndustryWe asked influential LGBT+ icons to nominate trailblazers who they believe are redefining the creator landscape. The result? A unique and incredible list of 100 trailblazing LGBT+ folk breaking barriers and inspiring change! We’re on a mission to explore and tackle inequalities in the creative industry - this is why we run diversity initiatives, dedicating our curated projects and people sections on The Dots to undersung groups. This brings together an abundance of dazzling work from diverse cr103
Work history
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Creative DirectorMoon Creative
London, United KingdomFull Time
Moon Creative began as an incarnation of the way I wanted to conduct business with clients. Honestly, transparently and with no bullshit. Excuse the language, but that's the truth.
We create emotional connections for our clients to engage with their target audiences and markets. We create stories for our clients. We do use words and pictures - but we use them well and considerately and in the right place, at the right time and with the right intention.
A cliche, but we love what we do. Work with us and you'll love what you do even more. We make it easier for you to love your business and your job. That's a bold statement, but truthful, we believe.
Branding and identity | Corporate identity | Marketing materials | UI/UX Design | Wedding stationery | Exhibition graphics | Experiential |
Head Of DesignPride in London
- London, United KingdomFreelance
Second year as one of the all year round core-team volunteers at Pride in London. Concept and creation of the 'Community Parade' DOOH campaign with an approx £1.2m ad spend. Art Director on shoot. Brand guardian for all assets throughout the organisation. Creator of the 2018 #PrideMatters look and feel. Working with all teams. Designer of all on day branding, merchandise, pop-up shop, social assets, Gala dinner deliverables, print and digital formats, Pride Matters YouGov report, press ads.
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Skills
- Print Design
- Brand Identity
- Marketing
- Brand Communication
- Brand Guardian
- Letterpress Design
- Bookbiding
- Frontend Development
- Art and Creative Direction
- Integrated Design
Education
BA (Hons) Graphic DesignUniversity of east London
- London, United Kingdom
3 year degree developing skills in lots of different areas. Various modules including typography, design history, live project briefs, mark making. A dissertation module where I looked at Organic Architecture.
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Art and Design Foundation DiplomaUniversity of Hertfordshire
- Hatfield, United Kingdom
Awards
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The Multiple Format AwardOutdoor Media Awards
Pride in London/WCRS - Love Happens Here