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Creating a buzz and increasing engagement with the Just IT Tech Apprenticeship scheme. It's my job to find new ways to make young people exciting about learning to code or entering the world of digital marketing. From online mogul to event queen, my marketing campaigns have earned me a few titles within this company. - Content creation - web copy, e-news, case studies, news stories - Organising events/ exhibitions – briefing staff, booking furniture, briefing studio for campaign literature, delivering projects on time and within budget - Creation and proofing of marketing material - Campaign measurement, analytics and reporting - Creative idea generation - Presentating to internal stakeholders - Assisting with video creation - Creating and managing social media campaigns on Twitter and Facebook - Managing the social media apprentice – managing workflow and ensuring she has the materials she needs to do her job - Increased followers on Twitter by 30% in three months
In this account management role I quickly became the go-to guy for all things social and copy. - Managing social media for clients – increased followers and engagement - Working with clients such as Boots, Dulux and Candlestick Press - Copywriting – scripts for video, web copy and e-newsletters - Managing client websites using Wordpress - content creation, content upload, Google Analytics reporting, wireframe planning, UX research - Brainstorm sessions with studio and clients for creative ideas - Print management - Project management – delivering projects on time and within budget - Proof reading for print and online - Holding training sessions with clients for CMS and social media - Managing work experience students - Internal event planning - Pitching for new clients – won a new business tender
I increased attendance at the venue's music shows through a mix of research and using SEO to gain maximum exposure for the interviews I conducted with performers due to play. Duties: - Composing press releases and blog posts - Managing social media - tweeting to over 20k followers - Creating a monthly email campaign using Mailchimp - Assisting at events - artist liaison, setting up rooms, greeting guests - Using Photoshop to design posters for events