Poppy Roou

Poppy Roou

Freelance digital content specialistLondon, United Kingdom
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Poppy Roou

Poppy Roou

Freelance digital content specialistLondon, United Kingdom
About me
A content focused digital expert and broadcast network consultant with background in illustrative arts, graphic design and events. Major interest in arts, heritage and cultural sectors. Copy writing & editing :: Image editing :: multi-channel content strategy :: digital content production :: content editing :: editorial content :: Information architecture :: SEO :: web development :: web page design :: ECRM production :: broadcast media :: file formatting :: content scheduling
Projects
  • Sky & Disney
    Sky & DisneyWeb and email support for Sky and Disney events and activations.
  • Sky Atlantic - Game of Thrones: The Exhibition
    Sky Atlantic - Game of Thrones: The ExhibitionSky presented Game of Thrones: The Exhibition Content coordination and production. Copy writing and image retouching working with Sky Atlantic, The O2 and Sky. Coordinated website (Desktop/mobile) and email campaign with social posts and onsite broadcast media.
  • StubHub
    StubHubDigital support for Stubhub and their sponsorship.
  • NY-LON Lounge Bar - Delta and Virgin Atlantic
    NY-LON Lounge Bar - Delta and Virgin AtlanticDigital support for NY-LON Lounge Bar. Opened by Delta and Virgin Atlantic Airways in 2015. Support across web, email and onsite broadcast.
  • Nissan Innovation Station digital marketing
    Nissan Innovation Station digital marketingDigital support for Nissan to support the Innovation Station as a destination. Digital support across web, mobile, email and broadcast network.
  • Shells
    Shells
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Work history
    Digital Coordinator & Project Manager
    I work as part of a team to manage The O2’s digital public-facing channels. I support and help develop The O2’s content strategy by producing high quality content, collaborating with agencies, championing new developments and managing day to day content changes. Web: Content coordination, copy writing, image editing, content repurposing, page design and development, wireframes, UX development, information architecture. Broadcast Network: Manager of 250+ screens onsite, content scheduling, technical management and strategy, revenue strategy, content formatting, broadcast strategy. ECRM: Email builds, HTML & CSS literate, image repurposing, copy writing, copy editing, data segmentation, data capturing, data list building, data strategy, email campaign strategy. Digital reporting: Full campaign web reporting, KPI's, analysis, data processing, Broadcast content auditing, lifecycle email reporting & analysis.
Skills
  • Digital Content
  • Copywriting
  • Editing
  • Indesign
  • Photoshop
  • Digital Marketing
  • Graphic Design
  • Digital Design
  • UX
  • Digital Strategy
  • Digital Production
  • Image Retouching
  • Information Architect/user Experience
  • UX Content Coordinator
  • Broadcast Network Management
Education
    BA Illustration (hons
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