About me

I have been working in DDB Group Hong Kong in the past 3 years. With experiences in both ATL and BTL campaigns, I was dedicated to serving the world-famous brand - McDonald’s. As a senior member in the team, I was providing guidance to junior teammates and ensuring the excellent quality of every design item. My daily duty was to handle projects from ideation to execution, give art directions and create key visuals for various media platforms. With my proficiency in video editing and motion graphics, I was also creating social clips in-house which saves cost and shows efficiency to the client. Furthermore, I am confident in my presentation skills, as I was responsible for presenting the solutions that best suit client’s needs and successfully gained their trust throughout the years.

QuestionsProjectsExperienceTeam

Projects

• International Fried Chicken DayTo celebrate International Fried Chicken Day, we have created visuals for both ATL and BTL, promoting crispy thighs for their unique JUICINESS.
• McDonald's Golden Arches In The NeighborhoodBeing everywhere in Hong Kong, we wanted to celebrate every corner of this city’s distinct characters and flavors. So we created a series of tailor-made poster designs utilizing our Golden Arches design. These images were placed in different stores to showcase the unmistakable landmarks and characteristics of Hong Kong’s 18 individual districts, each iconic to everyone in Hong Kong.

Work history

Senior Art DirectorDDB Worldwide
Mar 2019Hong KongFull Time
- Take part in idea development, art direction and design -Lead and advice the junior art director on creative thinking, art direction and design field for both ATL and BTL campaign, then report to our creative director. -Presentation to client is always needed, handle the campaign from concept to execution.
Art DirectorDDB Worldwide
Aug 2017Hong KongFull Time
- Take part in idea development, art direction and design - Creative thinking with creative director -Presentation to client sometimes, handle the campaign from concept to execution.

Skills

• Art Direction
• Design
• Advertisement
• Adobe After Effects
• Adobe Illustrator
• Adobe Photoshop
• Adobe Premiere Pro
• Creative Advertising
• ATL Advertising
• BTL

Education

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BA (Hons) Film & Television ProductionHong Kong Baptist University
Aug 2009Hong Kong
Study in Cinema and Television major.

Awards

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GOLD - Outdoors - Poster Single - Retail and Real EstateHong Kong Kam Fan Award 2019
Outdoors - Poster Single - Retail and Real Estate McDonald's Golden Arches In The Neighborhood
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GOLD -Outdoors - Poster CampaignHong Kong Kam Fan Award 2019
Outdoors - Poster Campaign McDonald's Golden Arches In The Neighborhood

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