Portia Gascoigne
Available

Portia Gascoigne

Brand Manager at Remix MagazineLondon, United Kingdom
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Portia Gascoigne
Available

Portia Gascoigne

Brand Manager at Remix MagazineLondon, United Kingdom
About me
I am a brand, marketing and PR professional with a background in leading successful integrated campaigns from brief to delivery across print, digital and social platforms for fashion and lifestyle brands. I have extensive experience in producing creative photoshoots, events and brand partnerships and am very excited to grow and development my experience in London.
Work history
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    Commercial Account ManagerThe Handbook
     - London, United KingdomFreelance
    Nurture and manage relationships with partner brands. Collaborate with sales and editorial teams to manage strategic client accounts and campaigns. Manage commercial calendar and balance content across verticals. Social media management and strategy. Affiliate network management. Conduct post-campaign analysis to evaluate results and inform future strategies. Commercial contract and invoice management.
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    Brand ManagerRemix Magazine
     - New ZealandFull Time
    Managed and led the Remix client portfolio, driving a 20% revenue growth through tailored creative strategies. Spearheaded end-to-end campaigns and projects, ensuring seamless delivery from brief to execution. Generated proposals and pitched creative concepts across print, digital and social platforms. Directed commercial and editorial photo shoots, as well as comprehensive event production and budget management. Successfully led new business development, achieving 95% of sales KPIs through effective pitching and negotiation. Implemented comprehensive PR strategies, including talent and influencer management. Oversight of post campaign performance and future strategy refinement. Managed a cross-functional team, fostering a collaborative environment and facilitating effective communication to achieve project milestones.
Skills
  • Project Management
  • Marketing
  • Events Production
  • Fashion Advertising
  • Photoshoot Planning
  • Creative Producing
  • Campaign Management
  • Account Managment
  • Creative Stragegy
  • PR Campaigns
Education
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    Bachelor of Arts (BA) Victoria University of Wellington
     - Wellington, New Zealand